TOURISM ECONOMY
It is consisted of introductory and four other parts.
The introductory part elaborates the term and the item of tourism, definitions for tourism, consumer category in tourism, evolutionary way of tourism, the basic characteristics in the development of tourism and the types of tourism.
In the first part it’s said for the tourism as an economic branch, and few of its basic characteristics are elaborated, like heterogeneity of tourism, seasonal character and the speciality of endeavour in tourism as a branch.
The second part elaborates the meaning of tourism as an economic branch, respectively its economic effect on economy.
In the third part it’s spoken for the tourist market and in details its constitutional elements are analyzed, i.e. from one side: tourist needs, tourist offering and demand, and from the other side tourist offer with its consisting factors.
The last fourth part analyzes the usage of the marketing conception in tourism, where the basic marketing instruments are also elaborated (the product, the price, the promotion and the distribution).
With all the respect,
Mitre Avramoski Ph.D.