The paper deals with the manifestations, as a specific social notion and completed marketing concept, which has specific character, content, complex influences and effects, motives for organisation etc.

In the first chapter the author turns toward the historical aspect of the great manifestations, the notion, its definition and the types of manifestations.

In the second chapter certain distinctions of the great manifestations are being presented. The following distinctions are listed : content, forms, tradition,internationalism, presence of certain types of manifestations, change of place ( country) , maintenance, geographic distribution, organisation, finance and the motives for their organising.

In the third chapter the author analyses the relation between the tourism and the great manifestations, that is the influence of the great manifestations on the development of the modern tourism and their place in the theory and practice in the modern tourism. In this context, the great manifestations are being viewed as motive of the tourist movements, as an attractive factor and integral part of the tourist product.

The forth chapter deals with the necessity of the marketing approach in organising and running the great manifestations where a co-ordination of marketing activities on micro plan with the marketing activities on macro plan is needed.

In the fifth chapter the author deals with the market of the great manifestations that is its components and factors of the offer and demand. The effects that are result of the great manifestations are being analysed and the possibilities of measuring them.

The sixth chapter deals with the analyses of the basic elements (instruments) of the marketing of the great manifestations (product, price, distribution and promotion).

The last chapter deals with the choice of the appropriate strategy of the great manifestations and a special attention has been put on the marketing mix as basis of the great manifestation's strategy.