GeoCities Co-Branding Ops
The following is a rough draft of 4 possible levels of co-branding opportunities, each with different features.
Tier One:
Product Definition:
1. Cobranded header and footers: with links and logos
2. Page Wizards 5-8 (generic themes, not customized)
3. Company (sub) domain name http://company.geocities.yahoo.com
4. No Special partner directory
5. No partner promotion links back to partner page
6. No search
7. No Add Ons
8. No custom colors*
Mock Up:
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Page 2
Tier Two
1. Cobranded header
2. Page Wizards 5-8 (customized templates)
3. Company (sub) domain name http://company.geocities.yahoo.com
4. Custom colors
5. No Special partner directory
6. No partner promotion links back to partner page
7. No search
8. No Add Ons*
Mock Up:
Page 1
goes to
Page 2
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*Legal Issues:
� Partners will have to agree to accept any and all changes to the front and back-ends GC makes to their product.
� All new partner clients will have to go through normal Y! reg. process.
� Upgrades from one tier to another may be purchased at an additional charge.
� Contract will have limited lengths and be subject to renewal on an annual basis or as desired by both parties.
Tier Three: Ex. BlueLight
Product Definition:
1. Cobranded header and footers: with links and logos
2. Page Wizards 5-8 (generic themes, not customized)
3. Company (sub) domain name http://company.geocities.yahoo.com
4. No Special partner directory
5. File Manager
6. Add Ons:
� Counters linked to Site Statistics
� 2 types of Forms: (not customized)
� News and Weather Headlines
� Yahoo! Presence (Messenger) Indicator
� Countdown to The Big Day
� Ad Square: View My Profile and Send Me a Message
� Guestbook
6. Tools
� FTP
� File Manager
� Easy Upload
� Basic HTML Editor
� Advanced HTML Editor
� Search Box for general member content
� Yahoo! Search Button
7. Extras
� Inside "Corp X" Link: (3-4 links may go to destinations chosen by cop partner)
� Corp X Members' Help Chat Room
� Y! Geo Customer Care will handle any questions or abuse issues*
Mock Up/Live Site
BlueLight
Tier Four: "Private Label"
Product Definition:
1. Cobranded header and footers: with links and logos
2. Page Wizards 5-8 w/ customized templates and art work
3. Company (sub) domain name http://company.geocities.yahoo.com (hidden or intranet)
4. Special partner member directory (company.pages.yahoo.com)
5. Custom colors
6. File Manager
7. Add Ons:
� Counters linked to Site Statistics
� 2 types of Forms: (w/ customized content)
� News and Weather Headlines
� Yahoo! Presence (Messenger) Indicator
� Countdown to The Big Day (poss. customized)
� Online Presence
� Ad Square: View My Profile and Send Me a Message
� Guestbook (poss. customized)
8. Tools
� FTP
� File Manager
� Easy Upload
� Basic HTML Editor
� Advanced HTML Editor
� Search Box for private member content
� Yahoo! Search Button
9. Extras
� Inside "Corp X" Links area (poss. to promo partner goods/services)
� Corp X Members' Help Chat Room
� Poss. dedicated Customer Care person to handle any questions or abuse issues
10. Product Resource Center: area reserved on partner's page to self-promote
their products & offerings.
11. Member World Report*
Mock Ups: Built for Starbucks:
Page 1
goes to Page 2
and both go to: Page 3