Summary - The website will be about helping people build an optimal workout program
Content - The site will contain lots of different workouts for people to chose from, the most effective workout splits to chose from, and how to properly chose which workouts to use.
Competition - The first competetor is lifehack.org. I like how the website is structured but I don't like how they have no variation or choice in the exercises/split. The second competetor is muscleandfitness.com, I like the amount of description they have but I don't like their lack of pictures and visual aid. The third competetor is coachmag.co.uk, I like the pictures and description they have for each exercise but again I don't like how they have no options in workouts or workout splits.
Purpose - I think people should care because fitness is a very important and even necessary part of life. I think it's important that a good website is built for this because I think that a lot of people get discouraged about exercise because they are not sure where to start and giving them help with that can be very valuable.
Desired Results - The goal of my website is to help the user build a succesful and effective workout plan that will help them get fit.
Target Audience - My target audience is people of all types that are either looking to get into fitness or improve upon their current fitness routine.