Do you need a profit strategy?

Success usually follows planning and careful execution of your plan. Failure usually follows whimsical execution of desires.

Why risk it?
How do you know if your profit strategy is working? If you are working over 30 hours per week and not making three times the cash flow than your expenses, then your profit and cash flow strategy isn't working.

That's right, a profit strategy reduces the hours you need to work while it increases your available cash.

In every business there are hidden pockets of unrealized profit. Business people are usually very good at their profession, but lack the knowledge and understanding of profit and cash flow. They hope that their marketing and accounting people will just "take care of it." Here is the shocker: They don't know how to!

A New Industry is Emerging...
In the past, there were "self-made men." These entrepreneurs usually lacked college degrees, a long employment history and in most cases money when they began. They would have had terrible credit in today's world and would be considered "unemployable."
They started from scratch and relied upon their creativity and broad exposure to the world to build their fortunes.

They built exceptional teams of people and were "easy perfectionists."

What skills did they consider most important?
A good look at these great people shows that first and above all, they believed that a firm understanding of human relations was needed - the ability to make exceptional relationships. Next, they knew that they needed to understand how to "feed the needs" of others.

One of these men gave away oil lanterns when others firmly charged for them. He could barely keep them in stock. He was cleaver enough to know that whoever had a lantern needed fuel. Not just once, but every few weeks for the rest of the life of the lantern and maybe the person. This recognition of the "life value of a customer" made him millions during the early 1900's.To learn more about people like this, take a few minutes to read "Think and Grow Rich" by Napoleon Hill.

In today's competitive world, you need to understand and employ every profit generating strategy available. The biggest problem is that in today's fast paced world, there simply isn't enough time to acquire the diverse set of skills needed and stay in business too. At least that's what my clients keep telling me.

This "lack of time" has created a real problem for the small business. It's a vicious cycle. No time and no money. Yet business owners in this situation are reluctant to change what they're doing. They resist anyone that tries to show them "a better way". The result - under capitalized and alone, they simply fade away. That's a sad thing. The only people that are going to call to "console" them will be the bill collectors and the bank (Where's your mortgage payment?)They needed professional help before they closed their doors. Enter the Profit Strategies Expert.

What is a "Profit Strategies consultant?"
Someone who has real-world business experience, a firm grasp of marketing, finance, capital and capitalization strategies (Venture capital and creative finance), business management, and new media technologies (Internet, PDA, etc). These people can walk into your business and in just a few minutes, show you where you are missing out on tens of thousands of sales - with what you already have on hand.
To prove it, Dr. McDowell will evaluate your website for FREE!

Most have programming skills or at least five years experience on the Internet (though the Internet is only one tool in their bag)so they can authoratively assist their clients in both brick-and-mortar and electronic means. They know how to motivate people and identify needs. They know how to analyze markets and create market strategies that fulfill your long term goals and company growth. Any company would be wise to have one of these people on their team.

The difference between companies that use a profit consultant and those that don't is a difference of over 20 times the profit each month. So, how much is your profit strategy costing you?

******************************

The Profit Doctor - Cash flow and Profit Strategies for the Future

Some Useful links:

Training, Mentoring, Consulting
Yahoo!
Midas Program Group
SFI Gateway (good source for web marketing course - Free!)
About Us:
Name: Paul McDowell, Ph.D. - "The Profit Doctor" Email: [email protected]