French Canadian, based in Montreal, Quebec, perfectly bilingual corporative image educated, multidisciplinary professional presenting a most significative spectrum of experiences and realiza-tion to the service of either national or international organizations: research, analysis and development,
elaboration and implementation of marketing communications strategies, production of communications tools, optimal and innovative use of technology state-of-the-art resources.
Marketing Electives
Brand equity, advertising strategy, principles of Internet marketing, Internet marketing strategy, marketing strategy, database marketing management, sales promotion strategy, public relations strategy, strategic creative concepts, integrated media planning, analytical research techniques and international marketing
Skills
Integrated Marketing Communication:
traditional "mass-marketing" communications, "one-on-one" communications
Marketing:
business plan, marketing strategy, search, analyzes, survey
Communication:
communication plan, public relation, promotion, and publicity campaign.
Media:
media plan, radio, television, magazines, newspaper, Internet
Printed production:
publicity, leading article, info publicity, booklet, magazine, catalogue, press release, annual report.
Electronic production:
television series, advertisements, infomercials, corporative and industrial videos, public relations capsules and videos
Web Production:
CD Rom, Internet, Extranet, Intranet, Multimedias
Clients:
Promotions: Claritins (Cossette), Les Ailes de la Mode (Cossette), Avon (Direct)
Events: Matinee Foundation Mode (Bates), STS Systems (Direct), T�l�-Qu�bec (Speco), Rodin (Direct)
Marketing: Yvonne E (Direct), Designers Quebecois (MITC), Canadians Designers (MAI), Flash Mode ( Television Quatre Saisons)
Websites: ATI (MCL), Hydro-Quebec (MCL), IPSIC (Direct, Montreal Marketing Association (MCL)
Multimedia: STS Systems (Direct), Corby ( Projections), Imperial Tobacco (Bates)
Videos: Matinee Fashion Foundation (Bates), Patella Industries ( Direct) Honda de Sigi (Direct), Parasucco(Direct), Christian (Direct)
Corporate Brochures: Du Maurier Jazz Festival ( Bates) Lassonde (Larin) Coty (Mc Donnell), Cellcom (Direct),
Others:
Flash Mode Quebec, TQS; Parasucco, Bank of Montreal, Designers Qu�b�cois, Peintures Chateau, Imp�rial Tobacco, the Canadian clothing manufacturers Association, the Canadian Fur Trade Association, T-Fal, Sauve Pantalons, Passat, Ogivar, Uniprix, R�ve d’un jour, TQS, Les Gens Heureux, TVA; Quebec Lotto, Heritage Canada, Labatt, Molson, Ford, Phantex, Banque Laurentienne, Super Carnival, Clorets, Lipton, Hydro Quebec etc