Name:
Adam dela Pedra Jewelry Shop
Owner:
Adam DM dela Pedra
Address:
Libis Road, Saluysoy, Meycauayan, Bulacan
How long in this jewelry business: 15 years
History:
The family�s main means of living is jewelry making
since many of the family members have worked from different other shops in
Meycauayan. From this, Mr. & Mrs. Benjamin dela Pedra, parents of Adam dele
Pedra had decided to put up even a small shop in Saluysoy, Meycauayan, Bulacan.
Their first workers were also members of the family. While their children are
studying, they were also thought of how the business works and they also learned
how to make sets of jewelry. From this, they earn money while they were
studying. When they finished college, they set forth working in the shop and
earned more money as well as more customers and contacts. Until now, mostly all
in the family is into the business. Now, Mr. Adam dela Pedra handles the shop in
Meycauayan and also one in Marilao.
Pictures, Products:
Problems:
Capital is the primary problem of this business. It
needs a big amount to set up a complete jewelry shop. Many tools and equipment
are needed for jewelry production. Gold and other components are quite
expensive. You need to have a shop where many people could see it and be easily
noticed. But you have to be sure about your shop�s security. Another problem
is your market. You need to have numerous contacts and customers. You have to be
a good conversationalist and you have to know how to promote your product in
such a way that they would understand how valuable your product is, considering
who people are intimidated upon hearing �jewelry� because they thought it
was really expensive. You have to know how your market runs and you have to find
ways how to have a great one. Be sure that your customers are true to their
words because you might lose big amount of money when they run from you.
Advantage:
One advantage of jewelry business is that the quality
of the products earns value. As time goes by, this quality will mount up and
become an investment. �The product isn�t just an accessory, it�s a great
investment.�
How they decided to export?
The subject of exporting started when one customer
coming from abroad ordered a set of jewelry and wedding bands. The orders were
brought to them through a private customer. Since then, they send orders and
samples through this and the market grew from there.
Sources:
Gold, silver, stones and other components are bought
from other shops and suppliers. The shop is buys from other bigger shops as
their source.
Market:
Their market also comes from their fellow jewelry
agents. These agents get orders from their own customers that the shop produces
for marketing. They also have direct customers who come to them directly. Orders
also come in and were brought from different places. They also have customers
from farther parts of the country as well as from outside of the country.