Classifications of Jewelries
Jewelry
can be broadly classified into Fine jewelry, Bridge and Costume or Fashion
jewelry. The term "semi-jewelry" refers to another group that overlaps
both bridge and costume jewelry.
• Fine Jewelry
Fine
jewelry in its purest form is Diamonds, Emeralds, Rubies, Sapphires or Pearls
set in Silver, Gold or Platinum. (Although last year Tanzanite surpassed
Emeralds in sales).
The price- points/markups for fine jewelry is very high.
• Bridge Jewelry
Bridge
is the area of jewelry that falls between the Costume and Fine price point.
Bridge normally refers to sterling silver, gold filled, and semi-precious stone
products.
If an item cost $16.00 wholesale the opening price point is $30-$60 for Bridge
Jewelry. Most department stores try to keep their Bridge lines distinct from
their Fashion Jewelry lines. The markdowns are different and the marketing is
done separately.
42% of all jewelry is "Bridge" jewelry, and it is one of the top gift
items in America today.
Costume or as its called now Fashion Jewelry
Costume
or as its called now Fashion Jewelry is made of plated metals, glass or plastic.
Often the components are stamped; this is the type of jewelry that you would
expect to see in Clare's Accessories in the Mall, or on display ranks in
Burdines.
Fashion Jewelry makes up approximately 58% percent of Jewelry sales in a
department store. Companies like Nine-West or Liz Claiborne brand often Fashion
Jewelry.