Business Studies
Stage 6
Syllabus

Original published version updated:
October 1999 Board Bulletin / Official Notices Vol 8 No 8 (BOS 62/99)
The Board of Studies owns the copyright on all syllabuses. Schools may reproduce this syllabus in part or in full for bona fide study or classroom purposes only. Acknowledgement of the Board of Studies copyright must be included on any reproductions. Students may copy reasonable portions of the syllabus for the purpose of research or study. Any other use of this syllabus must be referred to the Copyright Officer, Board of Studies N.S.W. Ph: (02) 9367 8111; fax: (02) 9279 1482.
Material on p 5 from Securing Their Future © N.S.W. Government 1997.
© Board of Studies N.S.W. 1999
Published by
Board of Studies N.S.W.
GPO Box 5300
Sydney N.S.W. 2001
Australia
Tel: (02) 9367 8111
Internet: http://www.boardofstudies.nsw.edu.au
ISBN 0 7313 4211 9
99222A
1 The Higher School Certificate Program of Study
2 Rationale for Business Studies in Stage 6 Curriculum
3 Continuum of Learning for Business Studies Stage 6 Students
7.1 Table of Objectives and Outcomes
8 Content: Business Studies Preliminary Course
8.1 Preliminary topic 1: Nature of Business
8.2 Preliminary topic 2: Key Business Functions
8.3 Preliminary topic 3: Establishing a Business
8.4 Preliminary topic 4: Developing a Business Plan
9 Content: Business Studies HSC Course
9.1 HSC topic 1: Business Management and Change
9.2 HSC topic 2: Financial Planning and Management
9.4 HSC topic 4: Employment Relations
9.5 HSC topic 5: Global Business
12.4 Board
Requirements for the Internal Assessment Mark in Board
Developed Courses
12.5 Assessment Components, Weightings and Tasks
12.6 HSC External Examination Specifications
12.7 Summary of Internal and External Assessment
12.8 Reporting Student Performance Against Standards
1 The Higher School Certificate Program of Study
The purpose of the Higher School Certificate program of study is to:
provide a curriculum structure which encourages students to complete secondary education;
foster the intellectual, social and moral development of students, in particular developing their:
knowledge, skills, understanding and attitudes in the fields of study they choose
capacity to manage their own learning
desire to continue learning in formal or informal settings after school
capacity to work together with others
respect for the cultural diversity of Australian society;
provide a flexible structure within which students can prepare for:
further education and training
employment
full and active participation as citizens;
provide formal assessment and certification of students achievements;
provide a context within which schools also have the opportunity to foster students physical and spiritual development.
2 Rationale for Business Studies in Stage 6 Curriculum
Business activity is a feature of everyones life. As consumers and producers, employees, employers or self-employed, savers and investors, and as importers and exporters, people throughout the world engage in a web of business activities to design, produce, market, deliver and support a range of goods and services.
Business Studies is distinctive in that it encompasses the theoretical and practical aspects of business and management in contexts which students will encounter in life. Conceptually, it offers focus areas and perspectives ranging from the planning of a small business to the broader roles of management, finance, employment relations, marketing and the impact of the global business environment. Through the incorporation of contemporary business theories and practices the course provides rigour and depth and lays an excellent foundation for students either in further tertiary study or in future employment.
Business case studies are embedded in the course to provide a stimulating and relevant framework for students to apply theoretical concepts encountered in the business environment. Students investigate business establishment and operations and utilise a range of business information to assess and evaluate business performance. The role of incentive, personal motivation and entrepreneurship, especially in small business, is recognised as a powerful influence in business success.
Business Studies makes a significant contribution to the ability to participate effectively in the business environment. Students completing this course will develop general and specific skills including research, analysis, problem-solving, decision-making, critical thinking and communication. These skills enhance students confidence and ability to participate effectively, not only as members of the business world, but as informed citizens dealing with issues emanating from business activity that impacts on their lives.
Business Studies fosters intellectual, social and moral development by assisting students to think critically about the role of business and business institutions and their ethical responsibilities to society. A significant feature of Business Studies is its relevance to the full range of HSC students, as it provides useful knowledge and skills for life.
3 Continuum of Learning for Business Studies Stage 6 Students
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HSIE K-6 |
κ κ κ
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Mandatory History Stages 4-5 |
HSIE Electives Stages 4-5 (including Commerce) |
Mandatory Geography Stages 4-5 |
κ κ κ
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Knowledge, skills and values related to business developed in Stages 4-5 |
κ
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Business Studies Stage 6 |
κ
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Workplace University TAFE Other |
4 Aim
Business Studies at Stage 6 empowers students to become informed and responsible citizens by developing knowledge, understanding, skills and values relevant to their interactions with business and participation in a dynamic business environment.
5 Objectives
Through Business Studies, students will develop
knowledge and understanding about:
the nature, role and structure of business
the functions, processes and operations of business
the nature, role, responsibilities and effectiveness of management
the impact of internal and external factors on business
skills to:
investigate, analyse, synthesise and evaluate business information and issues from a variety of perspectives
communicate business information and issues using appropriate formats
apply mathematical concepts appropriate to business situations
and values and attitudes about:
informed and responsible participation in the business community
ethical business behaviour
social responsibility of business.
6 Course Structure
Preliminary Course Structure
(120 indicative hours)
Business Research Task
| Topic | Indicative Hours | % of course time |
| 1 Nature of Business | 30 | 25 |
| 2 Key Business Functions | 36 | 30 |
| 3 Establishing a Business | 30 | 25 |
| 4 Developing a Business Plan | 24 | 20 |
The Preliminary course is based on a study of four compulsory topics and the completion of a Business Research Task. The Business Research Task is a project undertaken throughout the course to support course concepts.
The ordering of topics is not prescriptive and in practice may be influenced by students needs, interests and access to case study and other resources.
HSC Course Structure
(120 indicative hours)
| Topic | Indicative Hours | % of course time |
| 1 Business Management and Change | 24 | 20 |
| 2 Financial Planning and Management | 24 | 20 |
| 3 Marketing | 24 | 20 |
| 4 Employment Relations | 24 | 20 |
| 5 Global Business | 24 | 20 |
The HSC course is based on a study of five compulsory topics.
The ordering of the topics is not prescriptive and in practice may be influenced by students needs, interests and access to case study and other resources.
7 Objectives and Outcomes
7.1 Table of Objectives and Outcomes
The student develops knowledge and understanding about: |
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The student develops skills to: |
The student : |
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investigate, analyse, synthesise and evaluate business information and issues from a variety of perspectives communicate business information and issues using appropriate formats apply mathematical concepts appropriate to business situations. |
P5.6 applies mathematical concepts appropriately in business situations. |
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7.2 Key Competencies
Business Studies Stage 6 provides a powerful context within which to develop general competencies considered essential for the acquisition of effective, higher order thinking skills necessary for further education, work and everyday life.
Key competencies are embedded in the Business Studies syllabus to enhance student learning. The key competencies of collecting, analysing and organising information and communicating ideas and information, reflect core processes of business research and case studies and are explicit in the objectives and outcomes of the syllabus. The principal focus of Business Studies is the development of students ability to analyse situations, assess the key problems and propose solutions. This clearly encompasses the key competency of solving problems. Other key competencies are developed through the methodologies of the syllabus and through classroom pedagogy. Students work as individuals and as members of groups to conduct business investigations, and through this, the key competencies planning and organising activities and working with others and in teams are developed. When students analyse statistical evidence, investigate aspects of financial statements and calculate and interpret financial ratios they are developing the key competency using mathematical ideas and techniques. During investigations, students will need to use appropriate information technologies and so develop the key competency of using technology.
8 Content: Business Studies Preliminary Course
8.1 Preliminary topic 1: Nature of Business
25% of indicative time
The focus of this topic is to examine the role and nature of business in the economy and to identify how the environment can impact on business.
Outcomes
The student:
P1.1 describes the nature of business and its role in society
P1.2 analyses types of business structures
P3.1 explains the business life cycle and analyses the challenges that each stage presents for management
P3.2 explains the responsibilities of business to internal and external stakeholders
P4.1 explains the interrelationship between the internal and external factors on business
P5.3 communicates business information, ideas and issues, using relevant business terminology and concepts in appropriate forms
P5.5 works independently and in groups to achieve appropriate goals in set timeframes.
Content
Students learn to:
use existing business case studies to investigate and communicate ideas and issues related to the nature of business. The focus of these case studies will be to:
identify a range of internal and external stakeholders
determine the value, and benefit, added
identify types of business entity, including small-medium enterprises (SMEs)
identify position in the business life cycle
identify the main elements of the business environment of a business
analyse the ethical and social responsibilities of specific businesses.
Students learn about:
the importance of business
the function of business in creating value/benefits and adding value to all the business processes (value chain)
social and economic roles wealth creation, employment, innovation, quality of life, choice, entrepreneurship
identification of relevant stakeholders
business goals
the importance of small business
coordinating the business
controlling the value chain
the role of management
the interdependence of business and its environment
business life cycle
phases of the cycle
establishment
growth
maturity
post-maturity
challenges presented at each stage of business life cycle
voluntary and involuntary cessation
types of business entity
classification of business
legal structure
industry
size
public/private sector
international, transnational
relationship of legal structure to particular circumstances
factors influencing choice of legal structure
size, ownership, finance, privatisation
small-medium enterprises (SMEs) in Australia
definition of SME
the number of SMEs
the contribution of the small business sector to the economy
success and failure of small business
future prospects of small business
the business environment and its impact on business
economic and social factors
economic cycles
consumer tastes
cultural and productive diversity
competitive situation
number of competitors
ease of entry
local and foreign competitors
marketing strategies
substitutes
government
business law relating to levels of government, eg local (health, zoning), state (fair trading), federal (taxation), international (trade agreements)
regulatory bodies such as Environment Protection Authority, Department of Fair Trading, Australian Securities and Investment Commission, Australian Competition and Consumer Commission
other institutional influences including: employer, trade and industry associations, trade unions, Australian Stock Exchange
ethical and social responsibilities of business
responsibilities to shareholders, managers, employees, consumers and society
reconciling conflicting interests of stakeholders
between shareholders, society and future environments
between shareholders and employees.
8.2 Preliminary topic 2: Key Business Functions
30% of indicative time
The focus of this topic is to analyse key functions of business, examining their interrelationship and role in the success of the business.
Outcomes
The student:
P2.1 assesses the role, importance and interdependence of key business functions in the operation of a business
P2.2 discusses the relationship between business planning and business operations
P3.2 explains the responsibilities of business to internal and external stakeholders
P4.1 explains the interrelationship between the internal and external factors on business
P5.1 selects, organises and evaluates information and sources for usefulness and reliability
P5.3 communicates business information, ideas and issues, using relevant business terminology and concepts in appropriate forms
P5.5 works independently and in groups to achieve appropriate goals in set timeframes
P5.6 applies mathematical concepts appropriately in business situations.
Content
Students learn to:
use existing business case studies to investigate and communicate ideas and issues related to key business functions. The focus of these case studies will be to :
use an annual report of a public company to identify issues of significance relating to business functions
prepare and present an individual or group report on the key functions of a business.
Students learn about:
interdependence of business functions
identifying business functions relationship to value chain
coordinating business functions
planning and controlling
functional and market structures
division of labour
span of control
chain of command
interrelationship between business functions
operations manufacturing/services
the role of operations
organising operations
purchasing/supply chain management
rostering and scheduling
task design, plant/office layout, warehousing
technology, robotics, CAD/CAM (computer aided design and computer aided manufacture)
control including inventory control and quality management
records management
employment relations
the role of employment relations
the human resource cycle
acquisition identifying staffing needs, recruitment, selection
development training, development and maintenance of databases
maintenance monetary/non monetary benefits
separation voluntary/involuntary
rights and responsibilities
labour contract
Equal Employment Opportunity (EEO)
Anti-Discrimination
Affirmative Action
Occupational Health and Safety (OH&S)
marketing
the role of marketing
identification of the target market
overview of the marketing mix product, price, promotion, place
accounting and finance
the role of accounting and finance
sources and uses of funds debt, equity
preparation of elementary financial statements
revenue statement
balance sheet
cash flow statement
key uses of financial statements
budgets as planning tools.
8.3 Preliminary topic 3: Establishing a Business
25% of indicative time
The focus of this topic is to examine the issues and steps involved in the establishment of a business, focusing on small business.
Outcomes
The student:
P2.1 assesses the role, importance and interdependence of key business functions in the operation of a business
P2.3 assesses business planning processes
P3.1 explains the business life cycle and analyses the challenges that each stage presents for management
P4.2 describes the internal and external factors contributing to the success or failure of business
P5.1 selects, organises and evaluates information and sources for usefulness and reliability
P5.3 communicates business information, ideas and issues, using relevant business terminology and concepts in appropriate forms
P5.5 works independently and in groups to achieve appropriate goals in set timeframes.
Content
Students learn to:
use existing business case studies to investigate and communicate ideas and issues related to establishing a business. The focus of these case studies will be to:
define the purpose and scope of an investigation about how one or more business/es was established
develop a plan to investigate one or more businesses, in order to identify and analyse success factors in establishing a business (one business investigated should be a small business).
Students learn about:
key personal features in establishing a business
entrepreneurship
personal qualities motivation, experience, expectation
other influences cultural background, gender
identifying business opportunities
sources of information
considerations such as skill requirements, finance, competition
the business idea
identifying the target market
potential customers and their needs
identifying intermediate and/or final customer markets
mass markets, niche markets, potential markets
determining competitive advantage value, benefits, price
key considerations in setting up a business
establishment options
new
existing
franchise
location
visibility
cost
proximity to suppliers
customers
support services
capital
source
cost
gearing
legal
registration of business name
zoning
health regulations
trade practices
patents
establishing supply and distribution networks
hiring staff
outsourcing operations, staffing, accounting, marketing
taxation and on-costs federal and state taxes, superannuation, leave loading
critical issues in business success and failure
the importance of a business plan
identifying and sustaining competitive advantage
avoiding over-extension of financing and other resources SME, big business and government business
utilising and exploiting technology
managing cash flow.
8.4 Preliminary topic 4: Developing a Business Plan
20% of indicative time
The focus of this topic is to examine the role and processes of business planning in successful small to medium enterprises.
Outcomes
The student:
P2.1 assesses the role, importance and interdependence of key business functions in the operation of a business
P2.2 discusses the relationship between business planning and business operations
P2.3 assesses business planning processes
P4.2 describes the internal and external factors contributing to the success or failure of business
P5.1 selects, organises and evaluates information and sources for usefulness and reliability
P5.3 communicates business information, ideas and issues, using relevant business terminology and concepts in appropriate forms
P5.5 works independently and in groups to achieve appropriate goals in set timeframes
P5.6 applies mathematical concepts appropriately in business situations.
Content
Students learn to:
use existing business case studies to investigate and communicate ideas and issues related to the development of a business plan. The focus of these case studies will be to:
analyse existing business plans from one or more businesses
adapt business case studies and other information to a prospective business.
Students learn about:
the role of the business plan
types and purposes
the business planning process
sources of planning ideas from internal and external business environments
SWOT analysis
market analysis
target market identification
vision, mission and goals
purpose of vision and mission statements
types of goals
allocation of goals to functional areas
forecasting
break-even analysis
decision trees
budgets
monitoring and evaluations
types of control
sales
market reports
budgets
taking corrective action
elements of a Business Plan
executive summary
business description and ownership
purpose of plan, situational analysis
business objectives and strategies
operations
description of product/service
personnel requirements and skills
marketing
market analysis
sales forecasting
marketing strategies
finance
financial requirements, forecasts, records, controls.
8.5 Business Research Task
A requirement of the Preliminary Course in Business Studies is the completion of a Business Research Task. The outcomes being addressed in this task require that the student:
P2.1 assesses the role, importance and interdependence of key functions in the operation of a business
P5.1 selects, organises and evaluates information and sources for usefulness and reliability
P5.2 plans and conducts an investigation into business to present the findings in an appropriate business format
P5.3 communicates business information, ideas and issues, using relevant business terminology and concepts in appropriate forms
P5.4 uses planning and review strategies effectively to manage complex tasks and techniques appropriately in business contexts
P5.5 works independently and in groups to achieve appropriate goals in set timeframes.
The Business Research Task can be
either:
Business Investigation The investigation of an existing small business
or
Small Business Plan The
development of a plan for a hypothetical
small business.
This task is included in Internal Assessment for the Preliminary Course.
The Business Research Task should be based on individual work and be undertaken over an extended period of time. Teachers are encouraged to review the progress of the assignment as well as award marks for each stage of planning, research, analysis and reporting undertaken by students in completing this task.
Details of the requirements for both tasks appear on the following pages.
While all course learning should contribute to these tasks, students should undertake most of the Research Task in their own time. Some class time however, will need to be allocated in the planning and reporting stages.
The Business Research Task requires students to undertake the following:
identify their research focus
devise a plan of approach
gather and process relevant data
critically review the plan and the process
clearly communicate the results.
a) The Business Investigation
The Business Investigation provides students with an opportunity to translate the course content into a practical assignment involving the study of a particular business.
In addition to other outcomes achieved in the Business Research Task, the Business Investigation requires that a student:
P3.2 explains the responsibilities of business to internal and external stakeholders
P4.2 describes the internal and external factors contributing to the success or failure of a business.
The selected small business may be:
a small business such as a local shop, a farm, a surgery
a service organisation such as a chamber of commerce, a local club
a franchise.
The integrative nature of the Business Investigation enables students to develop further their understanding of aspects of business outlined in the Preliminary course. This investigation should be based on primary sources (such as business visits, company reports) and may refer to secondary sources.
Student research findings should be presented in a report format.
Students may not be able to obtain financial data from small businesses and may undertake the investigation concentrating on other aspects of the course such as the marketing, administration, human resource management.
b) The Small Business Plan
The Small Business Plan provides a culmination to the Preliminary course. It draws together aspects of the business and the planning process studied throughout the course. The nature of the task provides students with a practical opportunity to combine their knowledge with the skills developed throughout the course.
In addition to other outcomes achieved in the Business Research Task, the Small Business Plan requires that a student:
P2.3 assesses business planning processes
P3.1 explains the business life cycle and analyses the challenges that each stage presents for management.
The proposed business should be within the general parameters of small business.
The business should be hypothetical; planned by the student or students.
The selected business should be substantially different from the business chosen for the Business Investigation.
The Small Business Plan should be presented in a report format. While there is a wide range of business plan formats, students should use at least some of the following elements:
business description and ownership
purpose of plan and situation analysis
objectives and strategies
description of the product/service
staffing requirements
market analysis and strategies
financial forecasts.
9 Content: Business Studies HSC Course
9.1 HSC topic 1: Business Management and Change
20% of indicative time
The focus of this topic is to examine the nature and responsibilities of management within a changing business environment from a theoretical and practical perspective.
Outcomes
The student:
H2.1 describes and analyses business functions and operations and their impact on business success
H3.1 explains management theories and strategies and their impact on business
H3.2 evaluates the effectiveness of management in the organisation and operations of business and its responsiveness to change
H3.3 analyses the impact of management decision-making on stakeholders
H4.1 critically analyses the social and ethical responsibilities of management
H4.2 evaluates management strategies in response to internal and external factors
H5.1 selects, organises and evaluates information and sources for usefulness and reliability
H5.3 communicates business information, ideas and issues, using relevant business terminology and concepts in appropriate forms.
Content
Students learn to:
use existing business case studies to investigate and communicate ideas and issues related to business management and change. The focus of these case studies will be to:
analyse how management theories apply to various business situations
explain and evaluate how change is managed in one or more businesses.
Students learn about:
the nature of management
the importance of effective management
management roles
interpersonal, informational, decisional
skills of management
people skills, strategic thinking, vision, flexibility and adaptability to change, self-managing, teamwork, complex problem-solving and decision-making, ethical and high personal standards
responsibility to stakeholders; reconciling conflicts of interest
understanding business organisations with reference to management theories
classical-scientific
management as planning, organising and controlling
hierarchical organisational structure based on division of labour
autocratic leadership style
behavioural
management as leading, motivating, communicating
flat organisational structure, teams
participative/democratic leadership style
political
uses of power and influence, management as negotiating and bargaining
structure as coalitions
stakeholder view
strengths and weaknesses of the classical, behavioural and political approaches
systems/contingency
adapting management and organisational approaches to circumstances
managing change
nature and sources of change in business
external influences the changing nature of markets; economic, financial, geographic, social, legal, political and technological developments
internal influences effects of accelerating technology including e-commerce, new systems and procedures, new business cultures
structural responses to change outsourcing, flat structures, strategic alliances and networks
reasons for resistance to change
financial costs purchasing new equipment, redundancy payouts, retraining, reorganising plant layout
inertia of managers, owners
cultural incompatibility in mergers/takeovers
staffing de-skilling, acquiring new skills, loss of career prospects/promotional opportunities
managing change effectively
identifying the need for change
setting achievable goals
creating culture of change (encouraging teamwork approach using change agents)
change models force-field analysis, Lewins change/unfreeze/refreeze model
change and social responsibility
ecological sustainability, quality of working life, technology, globalisation / managing cultural diversity, e-commerce.
9.2 HSC topic 2: Financial Planning and Management
20% of indicative time
The focus of this topic is to develop an understanding of the role of financial planning within business operation and management and the interpretation of financial information.
Outcomes
The student:
H2.1 describes and analyses business functions and operations and their impact on business success
H3.2 evaluates the effectiveness of management in the organisation and operations of business and its responsiveness to change
H3.3 analyses the impact of management decision-making on stakeholders
H4.1 critically analyses the social and ethical responsibilities of management
H4.2 evaluates management strategies in response to internal and external factors
H5.1 selects, organises and evaluates information and sources for usefulness and reliability
H5.2 plans and conducts an investigation into business to present the findings in an appropriate business format
H5.3 communicates business information, ideas and issues, using relevant business terminology and concepts in appropriate forms
H5.4 applies mathematical concepts appropriately in business situations.
Content
Students learn to:
use existing business case studies to investigate and communicate ideas and issues related to financial planning and management. The focus of these case studies will be to:
interpret the published annual reports of one or more businesses
analyse the financial statements of one or
more businesses
(real or imaginary)
undertake comparative ratio analysis over a period of time, with similar businesses, against common standards.
Students learn about:
the role of financial planning
strategic role of financial management
objectives of financial management liquidity, profitability, efficiency, growth, return on capital
the planning cycle addressing present financial position, determining financial elements of the business plan, developing budgets, cash flows, financial reports, interpretation, maintaining record systems, planning financial controls, minimising financial risks and losses
financial markets relevant to business financial needs
major participants in financial markets including banks, financial and insurance companies, merchant banks, superannuation/mutual funds, companies, government (Reserve Bank of Australia)
role of the Australian Stock Exchange as a primary market
overseas and domestic market influences and trends in financial markets and their implications for business financial needs
management of funds
sources of funds
internal owners equity, retained profits
external short-term borrowing, (overdraft, bank bills), long-term borrowing (mortgage, debentures) leasing, factoring, venture capital, grants
financial considerations matching the terms and source of finance to business purpose and structure
comparison of debt and equity financing, including costs and benefits, risks, gearing/leverage
using financial information
the accounting framework
financial statements revenue statement, balance sheet
the accounting equation and relationships
types of financial ratios
liquidity current ratio
solvency gearing debt to equity
profitability gross profit ratio, net profit ratio, return on owners equity
efficiency expense ratio, accounts receivable turnover ratio
comparative ratio analysis
over time, with similar businesses, against common standards
limitations of financial reports
historical costs, value of intangibles
effective working capital (liquidity) management
the working capital ratio
control of current assets cash, receivables, inventories
control of current liabilities payables, loans, overdrafts
strategies for managing working capital leasing, factoring, sale and lease back
effective financial planning
effective cash flow management
cash flow statements
management strategies distribution of payments, discounts for early payments
effective profitability management
cost control fixed and variable, cost centres, expense minimisation
revenue controls sales objectives, sales mix, pricing policy
ethical and legal aspects
audited accounts, inappropriate cut off periods, misuse of funds
Australian Securities and Investments Commission
corporate raiders and asset stripping.
9.3 HSC topic 3: Marketing
20% of indicative time
The focus of this topic is to develop an understanding of the nature and role of marketing in a business and the main elements involved in the development and implementation of successful marketing strategies.
Outcomes
The student:
H1.2 critically analyses the role of business in Australia
H2.1 describes and analyses business functions and operations and their impact on business success
H3.2 evaluates the effectiveness of management in the organisation and operations of business and its responsiveness to change
H4.1 critically analyses the social and ethical responsibilities of management
H5.1 selects, organises and evaluates information and sources for usefulness and reliability
H5.2 plans and conducts an investigation into business to present the findings in an appropriate business format
H5.3 communicates business information, ideas and issues, using relevant business terminology and concepts in appropriate forms.
Content
Students learn to:
use existing business case studies to investigate and communicate ideas and issues related to marketing. The focus of these case studies will be to:
analyse and evaluate marketing strategies for a product or service
analyse the marketing plan of a business
construct a marketing plan for a single product/service (real or imaginary).
Students learn about:
nature and role of markets and marketing
the role of marketing in the firm and in society
types of markets resource, industrial, intermediate, consumer, mass, niche
productionsellingmarketing orientation
the marketing concept customer orientation, relationship marketing
marketing planning process
elements of a marketing plan
situational analysis including SWOT and product life cycle
establishing market objectives
identifying target market
developing marketing strategies
implementation, monitoring and controlling developing a financial forecast, comparing actual and planned results, and revising the marketing strategy
market research process
determining information needs, data collection (primary and secondary), data analysis and interpretation
customer and buyer behaviour
types of customers people, households, firms, educational institutions, government, clubs and societies, religious organisations
the buying process buyers and users
factors influencing customer choice psychological, sociocultural, economic, government
developing marketing strategies
market segmentation and product/service differentiation
product and service
positioning
branding
packaging
price including pricing methods cost, market and competition-based
pricing strategies/tactics skimming, penetration, loss leaders, price points
price and quality interaction
promotion
elements of the promotion mix personal selling, advertising, below-the-line promotions, public relations
the communication process including opinion leaders and word of mouth
place/distribution
distribution channels and reasons for intermediaries
channel choice including intensive, selective, exclusive
physical distribution issues including transport, warehousing, inventory
environmental effects on distribution technology, local government
ethical and legal aspects
environmentally responsible products
other issues including creation of needs, impacts of retail developments, sugging (selling under the guise of research)
role of consumer laws in dealing with
deceptive and misleading advertising
price discrimination
implied conditions
warranties
resale price maintenance.
9.4 HSC topic 4: Employment Relations
20% of indicative time
The focus of this topic is to understand the nature of effective employment relations and their importance to business operation and society.
Outcomes
The student:
H2.1 describes and analyses business functions and operations and their impact on business success
H2.2 evaluates processes and operations in global business
H3.2 evaluates the effectiveness of management in the organisation and operations of business and its responsiveness to change
H3.3 analyses the impact of management decision-making on stakeholders
H4.1 critically analyses the social and ethical responsibilities of management
H4.2 evaluates management strategies in response to internal and external factors
H5.1 selects, organises and evaluates information and sources for usefulness and reliability
H5.2 plans and conducts an investigation into business to present the findings in an appropriate business format
H5.3 communicates business information, ideas and issues, using relevant business terminology and concepts in appropriate forms
H5.4 applies mathematical concepts appropriately in business situations
Content
Students learn to:
use existing business case studies to investigate and communicate ideas and issues related to employment relations. The focus of these case studies will be to:
analyse how conflict and change are managed in a business
prepare and justify possible ways of resolving conflicts in the selected business organisations.
Students learn about:
the nature of employment relations
stakeholders in the employment relations process employers, employees, employer associations, unions, government organisations
managing the employment relations function
line management and specialist
key influences on employment relations
social influences changing work patterns, population shifts
legal influences overview of major employment legislation
new organisational behavioural influences flat management and team structures
economic influences economic cycle, globalisation
effective employment relations
role of employment relations
communications systems grievance procedures, worker participation, team briefings
rewards financial, non-financial
training and development induction
flexible working conditions family-friendly programs
measures of effectiveness levels of staff turnover, absenteeism, disputation, quality, benchmarking
legal framework of employment
the employment contract common law (rights and obligations of employers and employees), statutes, awards, agreements
types of employment contract casual/part-time/flexible, permanent, casual
industrial conflict
definition and causes wage demands, working conditions, management policy, political goals and social issues
perspectives on conflict unitary, pluralist, radical
types of industrial action
overt lockouts, pickets, strikes, bans, work-to-rule
covert absenteeism, sabotage, turnover, exclusion from decision-making in business
roles of stakeholders in resolving disputes
dispute resolution processes conciliation, arbitration, grievance procedures, negotiation, mediation, common law action, business/division closure
costs and benefits of industrial conflict
financial, personal, social, political, international
ethical and legal aspects
issues in the workplace
working conditions
Occupational Health and Safety (OH&S)
workers compensation state and/or federal agencies and common law redress
anti-discrimination
Equal Employment Opportunities (EEO)
unfair dismissal.
9.5 HSC topic 5: Global Business
20% of indicative time
The focus of this topic is to examine the implications of globalisation on business structure, functions and management.
Outcomes
The student:
H1.1 explains the impact of the global business environment on business role and structure
H1.2 critically analyses the role of business in Australia
H2.1 describes and analyses business functions and operations and their impact on business success
H2.2 evaluates processes and operations in global business
H3.2 evaluates the effectiveness of management in the organisation and operations of business and its responsiveness to change
H3.3 analyses the impact of management decision-making on stakeholders
H4.1 critically analyses the social and ethical responsibilities of management
H4.2 evaluates management strategies in response to internal and external factors
H5.1 selects, organises and evaluates information and sources for usefulness and reliability
H5.2 plans and conducts an investigation into business to present the findings in an appropriate business format
H5.3 communicates business information, ideas and issues, using relevant business terminology and concepts in appropriate forms
Content
Students learn to:
use existing business case studies to investigate and communicate ideas and issues related to global business. The focus of these case studies will be to:
select a global business and identify its international targets
describe and analyse the reasons for its international expansion
explain the influences on this business in the global market
explain the strategies used by the business to achieve its targets.
Students learn about:
globalisation
nature and trends growth of the global economy and changes in markets (financial/capital, labour, consumer)
trends in global trade since World War II
drivers of globalisation
role of transnational corporations
global consumers
impact of technology
role of government
deregulation of financial markets
interaction between global business and Australian domestic business
global business strategy
methods of international expansion
export
foreign direct investment
relocation of production
management contract
licensing/franchises
reasons for expansion
increase sales/find new markets
acquire resources and have access to technology
diversification
minimise competitive risk
economies of scale
cushioning economic cycle
regulatory differences
tax minimisation
specific influences on global business
financial
currency fluctuations
interest rates
overseas borrowing
political
tensions between protectionism and free trade
international organisations and treaties (World Trade Organisation)
trade agreements
regionalism
war and civil unrest
legal
contracts
dispute resolution
intellectual property
social/cultural
languages
tastes
religion
varying business practices and ethics
managing global business
financial
methods of payment
credit risks
hedging
derivatives
insurance
obtaining finance
marketing
research of market
global branding
standardisation and differentiation
operations
sourcing (vertical integration, make or buy)
global web (components produced in different countries)
employment relations
organisational structure
staffing
shortage of skilled labour
labour law variations
minimum standards of labour
ethnocentric/polycentric/geocentric staffing system
evaluation strategies with reference to a particular global market
modifications of strategies according to changes in global market
management responsibility in a global environment
ethical practice tax havens and transfer pricing
minimum standards of labour
dumping illegal products
ecological sustainability.
10 Course Requirements
For the Preliminary course:
120 indicative hours are required to complete the course
the Business Research Task.
For the HSC course:
the Preliminary course is a prerequisite
120 indicative hours are required to complete the course.
11 Post-school Opportunities
The study of Business Studies Stage 6 provides students with knowledge, understanding and skills that form a valuable foundation for a range of courses at university and other tertiary institutions.
In addition, the study of Business Studies Stage 6 assists students to prepare for employment and full and active participation as citizens. In particular, there are opportunities for students to gain recognition in vocational education and training. Teachers and students should be aware of these opportunities.
Recognition of Student Achievement in Vocational Education and Training (VET)
Wherever appropriate, the skills and knowledge acquired by students in their study of HSC courses should be recognised by industry and training organisations. Recognition of student achievement means that students who have satisfactorily completed HSC courses will not be required to repeat their learning in courses in TAFE NSW or other Registered Training Organisations (RTOs).
Registered Training Organisations, such as TAFE NSW, provide industry training and issue qualifications within the Australian Qualifications Framework (AQF).
The degree of recognition available to students in each subject is based on the similarity of outcomes between HSC courses and industry training packages endorsed within the AQF. Training packages are documents that link an industrys competency standards to AQF qualifications. More information about industry training packages can be found on the National Training Information Service (NTIS) website (http://www.ntis.gov.au).
Recognition by TAFE NSW
TAFE NSW conducts courses in a wide range of industry areas, as outlined each year in the TAFE NSW Handbook. Under current arrangements, the recognition available to students of Business Studies in relevant courses conducted by TAFE is described in the HSC/TAFE Credit Transfer Guide. This guide is produced by the Board of Studies and TAFE NSW and is distributed annually to all schools and colleges. Teachers should refer to this guide and be aware of the recognition available to their students through the study of Business Studies Stage 6. This information can be found on the TAFE NSW website (http://www.tafensw.edu.au/mchoice).
Recognition by other Registered Training Organisations
Students may also negotiate recognition into a training package qualification with another Registered Training Organisation. Each student will need to provide the RTO with evidence of satisfactory achievement in Business Studies Stage 6 so that the degree of recognition available can be determined.
12 Assessment and Reporting
12.1 Requirements and Advice
The information in this section of the syllabus relates to the Board of Studies requirements for assessing and reporting achievement in the Preliminary and HSC courses for the Higher School Certificate.
Assessment is the process of gathering information and making judgements about student achievement for a variety of purposes.
In the Preliminary and HSC courses those purposes include:
assisting student learning
evaluating and improving teaching and learning programs
providing evidence of satisfactory achievement and completion in the Preliminary course
providing the Higher School Certificate results.
Reporting refers to the Higher School Certificate documents received by students that are used by the Board to report both the internal and external measures of achievement.
NSW Higher School Certificate results will be based on:
an assessment mark submitted by the school and produced in accordance with the Boards requirements for the internal assessment program
an examination mark derived from the HSC external examinations.
Results will be reported using a course report containing a performance scale with bands describing standards of achievement in the course.
The use of both internal assessment and external examinations of student achievement allows measures and observations to be made at several points and in different ways throughout the HSC Course. Taken together, the external examinations and internal assessment marks provide a valid and reliable assessment of the achievement of the knowledge, understanding and skills described for each course.
Standards Referencing and the HSC Examination
The Board of Studies will adopt a standards-referenced approach to assessing and reporting student achievement in the Higher School Certificate examination.
The standards in the HSC are:
the knowledge, skills and understanding expected to be learned by students the syllabus standards
the levels of achievement of the knowledge, skills and understanding the performance standards.
Both syllabus standards and performance standards are based on the aims, objectives, outcomes and content of a course. Together they specify what is to be learned and how well it is to be achieved.
Teacher understanding of standards comes from the set of aims, objectives, outcomes and content in each syllabus together with:
the performance descriptions that summarise the different levels of performance of the course outcomes
HSC examination papers and marking guidelines
samples of students achievement on assessment and examination tasks.
12.2 Internal Assessment
The internal assessment mark submitted by the school will provide a summation of each students achievements measured at points throughout the course. It should reflect the rank order of students and relative differences between students achievements.
Internal assessment provides a measure of a students achievement based on a wider range of syllabus content and outcomes than may be covered by the external examination alone.
The assessment components, weightings and task requirements to be applied to internal assessment are identified on p 43. They ensure a common focus for internal assessment in the course across schools, while allowing for flexibility in the design of tasks. A variety of tasks should be used to give students the opportunity to demonstrate outcomes in different ways and to improve the validity and reliability of the assessment.
12.3 External Examination
In Business Studies Stage 6 the external examination includes a written paper for external marking. The specifications for the examination in Business Studies Stage 6 are on p 44.
The external examination provides a measure of student achievement in a range of syllabus outcomes that can be reliably measured in an examination setting.
The external examination and its marking and reporting will relate to syllabus standards by
providing clear links to syllabus outcomes
enabling students to demonstrate the levels of achievement outlined in the course performance scale
applying marking guidelines based on established criteria.
12.4 Board Requirements for the Internal Assessment Mark in Board Developed Courses
For each course the Board requires schools to submit an assessment mark for each candidate.
The collection of information for the HSC Internal Assessment mark must not begin prior to the completion of the Preliminary Course.
The Board requires that the assessment tasks used to determine the internal assessment mark must comply with the components, weightings and types of tasks specified in the table on p 43.
Schools are required to develop an internal assessment program which:
specifies the various assessment tasks and the weightings allocated to each task
provides a schedule of the tasks designed for the whole course.
The school must also develop and implement procedures to:
inform students in writing of the assessment requirements for each course before the commencement of the HSC Course
ensure that students are given adequate written notice of the nature and timing of assessment tasks
provide meaningful feedback on students performance in all assessment tasks
maintain records of marks awarded to each student for all assessment tasks
address issues relating to illness, misadventure and malpractice in assessment tasks
address issues relating to late submission and non-completion of assessment tasks
advise students in writing if they are not meeting the assessment requirements in a course and indicate what is necessary to enable the students to satisfy the requirements
inform students about their entitlements to school reviews and appeals to the Board
conduct school reviews of assessments when requested by students
ensure that students are aware that they can collect their Rank Order Advice at the end of the external examinations at their school.
12.5 Assessment Components, Weightings and Tasks
Preliminary Course
The suggested components, weightings and tasks for the Preliminary Course are set out below.
|
Component |
Weighting |
Tasks |
|
Test type |
40 |
Class tests and exams, multiple-choice items, short answers, analyses of case studies, extended responses |
|
Oral |
10 |
Oral presentation |
|
Business Research Task |
30 |
See details on p 22. This task may be either a Business Investigation of a small business (details p 23) or a Small Business Plan (details p 23) |
|
Stimulus-based skills |
20 |
Tasks may include interpretation and analysis of stimulus material, case study analysis, excursion reports, group tasks |
|
Marks |
100 |
Internal assessment tasks should be linked to specific course outcomes.
All course outcomes should be assessed internally.
A range of outcomes can be assessed within a task.
There should be a balance between the assessment of:
knowledge and understanding outcomes and course content, and
skills outcomes and course content.
Oral Tasks
Oral skills may be assessed through a short formal oral presentation with the assessment criteria clearly defined. This is a suggested instrument. Oral assessment must not be based on a students participation in class discussion over a period of time.
Group Work
This is a suggested element of assessment in the Preliminary course. Group work can effectively support the preparation of written reports, the investigation of a detailed case study, creation of a hypothetical business, the presentation of seminars, multimedia presentations and a range of other strategies to facilitate appropriate outcomes. Teachers can include an individual element in the final stages of the group task to assist in their assessment of individual students. In all situations the teacher should establish clear criteria for assessment prior to the task.
HSC Course
The internal assessment mark for Business Studies Stage 6 is to be based on the HSC course only. Final assessment should be based on a range and balance of assessment instruments.
|
Component |
Weighting |
Tasks |
|
Test type |
50 |
Class tests and exams, which may include items such as multiple-choice, short response, structured essay, extended responses across one or more topic areas. |
|
Case studies: interpretation, application and communication |
30 |
These tasks may include research and analysis and reporting of aspects of case studies, fieldwork tasks and reporting |
|
Stimulus-based skills |
20 |
These tasks may include interpretation of financial statements and scenarios, analysis of a marketing plan, investigation and analysis of an industrial dispute |
|
Marks |
100 |
Internal assessment tasks should be linked to specific HSC course outcomes.
All HSC course outcomes should be assessed internally.
A range of outcomes can be assessed within a task.
There should be a balance between the assessment of:
knowledge and understanding outcomes and course content, and
skills outcomes and content.
One task may be used to assess several components. It is suggested that 35 tasks are sufficient to assess the HSC course outcomes.
12.6 HSC External Examination Specifications
The examination will consist of ONE written paper of three hours duration (plus five minutes reading time).
The examination paper consists of FOUR sections that allow for a balanced coverage of all topics in the HSC course.
Section I (20 marks)
This section comprises 20 multiple-choice questions.
All questions are compulsory.
All questions are of equal value.
Questions will be based on the topics in the HSC course.
Some examination questions may involve calculations or the interpretation of statistics and other stimulus material.
Answers must be recorded on the machine-scored answer sheet.
Section II (40 marks)
This section comprises 46 short response questions based on the topics in the HSC course.
All questions are compulsory.
These questions may be divided into parts.
Answers should be written in the spaces provided.
Some examination questions may involve calculations or the interpretation of statistics and other stimulus material.
Section III (20 marks)
This section comprises ONE question that requires an answer in a business report format. This question will incorporate elements from two or three of the topics in the HSC course.
Section IV (20 marks)
This section comprises ONE question from a choice of TWO that requires an extended response answer. These questions will incorporate elements from those topics in the HSC course that were not the focus in Section III.
12.7 Summary of Internal and External Assessment
|
Internal Assessment |
Weighting |
External Assessment |
Weighting |
|
Test items such as multiple-choice, short response, structured essay, extended responses across one or more topic areas.
Research and analysis and reporting of aspects of case studies.
Stimulus-based skills such as interpretation of financial statements and scenarios, analysis of a marketing plan, investigation and analysis of an industrial dispute. |
50
30
20 |
A 3-hour written examination consisting of:
Section I Multiple-choice questions
Section II Short response questions
Section III Business report
Section IV Extended response |
20
40
20
20 |
|
100 |
100 |
12.8 Reporting Student Performance against Standards
Student performance in an HSC course will be reported against standards on a course report. The course report contains a performance scale for the course describing levels (bands) of achievement, an HSC examination mark and the internal assessment mark. It will also show, graphically, the statewide distribution of examination marks of all students in the course.
Each band on the performance scale (except for band 1), includes descriptions that summarise the attainments typically demonstrated in that band.
The distribution of marks will be determined by students performances against the standards and not scaled to a predetermined pattern of marks.