An AD CAMPAIGN, consists of two parts.
(1) Title - The title has to catch the attention of the audience. It must be able to direct the audience to click on the
link to get to the site.
(2) Body - A short description of what the site is all about. Must be clear and concise yet gives enough information.
Usually comes with a price for the service or product.
GOOGLE :
The Campaign ad tells the audience what you have. Highlight the benefits of getting it.
Since your ad is all text, it can literally be up and running on Google in just minutes.
With Google AdWords, you only reach people interested in your products and services.
That�s because your ad only gets displayed on pages based on the keywords you�ve chosen.
With those keywords you gain access to audiences.
When users click on your ad, it takes them to your website.
TERMS:
- Keywords
Google users search on keywords related to your business.
- AdWords Your ad appears next to relevant Google search results. When Google users click on your ad, it takes them to your website.
Google AdWords� pricing is on a cost-per-click (CPC) basis. No matter how many people see your ad, you only pay when someone actually clicks on it.
Simply set a daily budget anywhere from 5 cents USD per day and choose a maximum CPC from as low as 5 cents USD up to US$50.
Then, run your ads for as long as you want.
STEPS IN GOOGLE ADWORDS:
- Target languages & countries. If you'd like to target customers in a limited geographical area,
you can set the AdWords system to show your ads only to prospects in that area.
- Create Ad Group.
Design your ads, choose targeted keywords to trigger those ads,
and specify the maximum amount you are willing to pay when users click on your ads.
- Specify your daily budget.
Control the amount you want to spend on your campaign each day. No minimum budget is required.
- Create an AdWords account by providing your email address and choosing a password.
When you are ready to activate your ads, log in to your new account and submit your billing information.
OVERTURE :
- Select search terms. Choose a range of search terms that are directly relevant to your website.
- Next, titles and definition are written to describe your site.
- You determine the bid amounts for your search terms.
Overture listings are ranked by bid amount. You pay only when user clicks on your listing.
- Once your search listings are approved by our editorial team,
they are distributed across Overture's vast network of partner sites.
- When users type in your search term on our partner sites , your listing appears in the search results.
- You pay only when users click on your listing.
ESPOTTING :
Search results on Espotting are ranked through a bidding process
where each advertiser's bid represents the amount they will pay for each consumer click-through.
The advertiser with the highest bid is listed first in the search results and subsequent bids are ranked in descending order.
The higher they bid, the higher they appear in the search results.
Espotting charges advertisers on a click-through basis.
Advertisers determine how much they want to bid for each keyword that is relevant to their website and only ever pay
when Espotting sends a potential customer to their site via means of click-throughs.
Espotting displays its search results, ranking advertisers from the highest bid to the lowest.
Espotting provides the following for easier selection of search terms or keywords.
- Keyword Generator - simply type in the keyword(s) that best describes your business and
this tool will generate the best possible keywords that you should be bidding on, based on consumer
requests and the amount of searches each keyword has received in the past month.
- Multiple Keyword Spreadsheet - simply download the spreadsheet and
submit your keywords, deep content URLs for each and relevant titles &
descriptions. Once these submissions have been checked by their editorial team
they will add them to your account.
- Campaign and Account Tracking - with these feature you could :
- Understand What Works. Monitor your campaigns. Cut down on what is not working for you and increase what is.
- Take Control. Spend your time focusing on and building the keywords and campaigns that work best for you.
- Save Money. Only spend money where you can see the results.
- Get Return On Investment. Increase your ROI by driving more sales with less spend.
WORDS OF WISDOM FOR ESPOTTING : "The higher you bid, the better."
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