Concept  Evaluation  and  Selection

Mission

Statement:

(Copy from Customer Page)

Concepts

Concept Descriptions

Bench

Current Benchmark

A

LaCrosse stick

B

Sling shot

C

Special glove

D

air powered

E

helicopter

F

2 person launcher

G

catapault

H

crossbow

I

Concept Selection Table

Metric Information

Conceptual Solutions

A

B

C

D

E

F

G

H

I

Metrics

%

Target value

variety of colors

28

>2

1

5

5

5

5

5

5

5

originality of design

28

<1 looks like it

1

1

4

4

2

1

3

5

few  pinch points

20

<1

5

5

5

5

5

5

5

5

no sharp edges

30

<1

5

5

5

5

2

5

4

5

no chance of cutting

30

<2 in 500

5

5

5

5

2

5

5

5

safe balloon velocity

15

< 15 mph

2

4

3

3

4

4

4

5

launch in under a certain time

19

< 20 secs

4

4

4

2

1

2

2

3

can load in under a certain time

19

< 20 secs

5

4

4

4

1

3

3

4

low cost

9

<$30

5

5

5

4

1

3

3

5

hit target in small radius

9

< 2 ft radius

3

4

4

3

5

5

3

4

hit from a distance

7

>50 ft

4

4

3

4

5

5

5

5

time required to move 20ft

28

<20 secs

5

5

5

4

2

2

2

5

time required to assemble

12

<20 mins

5

4

5

4

1

3

2

4

ease of removal from box

1

<2 mins

5

5

5

4

2

5

3

5

damage occurred while shipping

1

<2 damaged in 500

amount of instructions required

18

< 10 pages

55

60

62

56

38

53

49

65

Worse than benchmark

Same as benchmark

Unknown relationship

Score

0%

Compared to benchmark:

Symbol

Value

Better than benchmark

b

1

Perform this check in a round robin fashion.

Worse than benchmark

w

-1

Let the prevailing concept from one round be

Same as benchmark

s

0.2

the benchmark in the next!

Unknown relationship

u

"0"

Concept  Iteration  Template

Current Rank

Concept ID.

Concept Description

1

H

crossbow

2

C

Special glove

3

B

Sling shot

4

G

catapault

5

A

LaCrosse stick

6

F

2 person launcher

7

G

catapault

8

E

helicopter

9

10

Concept Selection Table

ID.

Bench

A

B

C

D

E

F

G

H

I

 Metrics

%

crossbow

Special glove

Sling shot

catapault

LaCrosse stick

2 person launcher

catapault

helicopter

0

0

variety of colors

28

5.0

w

s

s

s

originality of design

28

5.0

w

w

w

s

few  pinch points

20

5.0

s

s

s

s

no sharp edges

30

5.0

s

s

s

s

no chance of cutting

30

5.0

s

w

s

s

safe balloon velocity

15

3.0

w

b

s

b

launch in under a certain time

19

4.0

s

s

s

w

can load in under a certain time

19

5.0

s

w

w

w

low cost

9

3.0

b

b

b

b

hit target in small radius

9

4.0

w

s

s

s

hit from a distance

7

4.0

s

s

w

b

time required to move 20ft

28

5.0

w

s

s

s

time required to assemble

12

5.0

s

s

s

w

ease of removal from box

1

u

u

u

u

u

u

u

u

damage occurred while shipping

1

u

u

u

u

u

u

u

u

amount of instructions required

18

u

u

u

u

u

u

u

u

Worse than benchmark

5

3

3

3

Same as benchmark

6

8

9

7

Unknown relationship

better than benchmark

1

2

1

3

Score

0%

                Benchmarking  and  Metrics  Form

Mission

Statement:

(Copy from Customer Page)

Competitor

Rank

Strength

Competitor

Rank

Strength

C.X. Blaster

1

experience

Blowgun

1

performance

Sling King

1

performance

Packerland toys

2

value

Benchmarking: Comparative Performance Scale of (0-5)

1

4

7

10

Top 10 Wants ->

2

5

8

3

6

9

The Top 10

#REF!

#REF!

#REF!

#REF!

#REF!

#REF!

#REF!

#REF!

#REF!

#REF!

Competitors

score

C.X. Blaster

4.0

5.0

4.0

4.0

5.0

5.0

5.0

4.0

5.0

5.0

46

Blowgun

4.0

5.0

4.0

4.0

5.0

5.0

5.0

4.0

5.0

5.0

46

Sling King

5.0

5.0

5.0

4.0

5.0

5.0

5.0

5.0

5.0

5.0

49

Packerland toys

3.0

5.0

4.0

5.0

4.0

5.0

5.0

4.0

5.0

5.0

45

Wants to Metrics Cross-correlation

Ordered

Want

1

2

3

4

5

6

7

8

9

10

score

%

Metrics

%

Metrics\%

33

17

16

10

8

6

6

3

1

1

no sharp edges

11.1

variety of colors

9

297

10

no chance of cutting

11.1

originality of design

9

297

10

variety of colors

10.4

few  pinch points

9

3

1

1

210

7

originality of design

10.4

no sharp edges

9

9

3

315

11

time required to move 20ft

10.1

no chance of cutting

9

9

3

315

11

few  pinch points

7.4

safe balloon velocity

9

153

5

launch in under a certain time

6.9

launch in under a certain time

9

9

198

7

can load in under a certain time

6.9

can load in under a certain time

9

9

198

7

amount of instructions required

6.4

low cost

9

90

3

safe balloon velocity

5.4

hit target in small radius

9

3

90

3

time required to assemble

4.4

hit from a distance

3

9

72

3

low cost

3.2

time required to move 20ft

3

9

3

9

288

10

hit target in small radius

3.2

time required to assemble

3

3

9

126

4

hit from a distance

2.5

ease of removal from box

9

9

0

ease of removal from box

0.3

damage occurred while shipping

9

9

0

damage occurred while shipping

0.3

amount of instructions required

1

9

1

183

6

0

0

0

0

0

0

0

0

0

0