Summary - Ear Piercing Portfolio/Business Website for friend, Camaria.

Content - Images and text will showcase Camaria's what she offers. Images will come from her work and text will help with storytelling and providing information.

Competition - Camaria sent me an IG account and website of a competitor, Pierced by Mac, whose website she likes. Their website has a minimalistic layout that is easy to navigate and I like the color scheme of black, white, neutrals, and gold to help the jewlery stand out. Their landing page is a photo of the 2 founders, which is great, it just takes up the whole screen and doesn't really showcase the jewlery and what they have to offer. Another little thing I don't like is that when you google them, the listing says their name and the word "subtitle" afterwards, which looks unfinished and a little tacky.

Purpose - Getting piercings done requires a lot of trust from the customer for the piercer to do a good job. Having a website for Camaria's work is like a portfolio she can show clients to build that trust. It also can be the platform she books appointments.

Desired Results - The goal of the website is to build up Camaria's clientele. After seeing the piercings that Camaria has done, I would like users to easily book their appointments with Camaria through the website I build.

Target Audience - The target audience for this website would probably primarily be women ages 16-30, living in Arizona (since that is where Camaria lives), who are willing to pay more money for higher quality products, services, and experiences. These women also are interested in beauty and style and may spend a good amount of their time on social media.