PORTFOLIO

PRINT ADS

Print ads have always been the showcase of the adman's craft. While they lack the glamour of film or even TV ads, print ads have a sense of permanence that endears them to fragile creative ego's. Admen collect great print ads and will frame them as works of art. Consumers wrap fish suppers in them and use them to line their kitty litter boxes. In the death, it really doesn't matter where they end up. The important thing is that the reader is compelled to read the ad the first time he or she sees it. And here's the real secret to successful print advertising - and, indeed, all advertising - find out who you're talking to, then engage them on their own terms, in their own language.