Direct mail is one of my favourite ways of reaching customers right where they live or work. With a litle innovation, breaking through the junk mail barrier can be both profitable and creatively rewarding.
Aquatemp pool heaters needed something fun and different. The wind-up chattering teeth graphically demonstrated why pool owners should call Aquatemp.
Dulux Compuspec was South Africa's first computerised paint specification program. Delivered folded-up, this cardboard laptop had a mechanism that ejected the "stiffy" - actually a brochure - when the screen was raised.