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BECOMING A PHOTOGRAPHER |
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Part 1: How do you become a photographer? |
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This is the first in a
new occasional series of features on About Photography, BASIC PHOTO. Basic Photo
aims to give you the information and show how you can gain the skills you need
to be a success as a photographer.
If you are new to
photography and want to be a pro - or just a better photographer - then Basic
Photo can help if. For those who are already experienced photographers, Basic
Photo will help you take you work into new areas or improve on in. The real
experts reading these features may like to email me with any corrections or
suggestions for 'pro tips' and I'll add the best of these - with an
acknowledgement of course.
Being a photographer can
mean many different things. Anyone who picks up a camera and clicks the shutter
is a photographer of sorts. More seriously, for most of us a photographer is
someone who engages a considerable proportion of their life in photography.
Most of the time people want to know how they can make a career out of
something that at the moment is just an interest.
Many of us dream of
becoming rich and famous, of having our work shown in great art galleries,
splashed across the leading fashion magazines and in large on the newspaper
front pages. While it is always a possibility that photography will make us a
celebrity, reality tends to be more mundane.
Photography does however
offer many people an interesting and fulfilling way to make a living. Many jobs
in photography offer a considerable variety of experiences and the challenge of
finding solutions to new problems. Many of those who set out to be
photographers, including those who take photo courses, will end up making a
living from other skills, but photographers will often continue to photograph
and to think of themselves as photographers. Creativity is something we all
need, and one way to explore it is through photography.
Photography is of course
changing and many photography courses reflect this, both by incorporating such
areas as video and digital technologies and also in some cases by a change of
title, for example to 'lens-based' imaging. Although these new technologies
have become a vital part of almost any photographer's toolkit, the still
photograph - however produced - has retained its importance. The still image
selects an instant from the flow, giving it an importance that is lost when we
see twenty five frames a second. So long as good quality still images are
needed, photographers will be needed to produce them.
Like most problems, the
best way to start thinking about how to become a photographer is to break this
into a number of simpler steps and try to see the answer to them. On the
following pages I'll discuss the kinds of abilities you have, photography
courses and the different areas of photography that might provide you with a
living, .
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BECOMING A PHOTOGRAPHER |
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Part 2: Assess your abilities |
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You need to think about why
you want to be a photographer and what area of photography you want to work in.
There is quite a wide range of opportunities on offer - as you can see on the
next page.
A good starting point is
to think about the kind of person you are, your strengths and your weaknesses,
likes and dislikes. The area of photography which will suit you will depend far
more on these than on your current photographic skills or interests.
If
you are in school or college you will probably be able to consult careers
information provided there both in print and online, and this may include
careers questionnaires. These can be very useful, but you will only get the
most out of them if you think carefully about what they show about you. Some
points you might consider that could be important in thinking about you as a
photographer are:
Fortunately you don't
need to excel in every area to become a photographer -there are areas of work
for example that don't involve travel or irregular hours, but you do need to
think carefully about your capabilities.
You may also need to
consider how any specific traits, conditions, beliefs or likes and dislikes
might effect you. The fact I hate driving (I saw the ecological light and sold
my last car over 30 years ago and have driven little since) rules out certain
areas of work for me. A fellow student of mine years ago wanted to go into
forensic photography, but only lasted a few days as he couldn't cope with
photographing some of the gruesome scenes involved. Similarly, if you faint at
the sight of blood you are probably not going to be able to be a medical
photographer.
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BECOMING A PHOTOGRAPHER |
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Part 3: Should you study photography? |
If you want to be a photographer you can usually just go out there and do
it, though it is often very difficult to find clients for your work. However, for
many areas of photography no formal educational qualifications are needed - if
your work is good enough and you can promote it you will succeed...
However I would recommend
everyone to take an appropriate course, preferably to college graduate level. You
don't have to give up the idea of being a photographer until after you finish
your course though - get out and start taking pictures now. Some students even
find they can earn enough from photography to support them through their
course.
As well as giving a
thorough grounding in theory and practice, any worthwhile course will also
enlarge your horizons generally and give you a valuable perspective on the
career you want to pursue. It may well lead you to refine or alter your career
plans and should provide you with added confidence.
Some courses will also
include opportunities for work experience, trying out your chosen area and
seeing how others make a living at it. You can of course arrange this for
yourself even if you are not taking a course, and on many courses you will have
to make the arrangements yourself in any case. Work experience is a great way
to find out more about a career.
Although currently there
are many areas of photography for which the only qualification you need is to
be able to produce good pictures, you are quite likely to find at some point in
your life that the lack of qualifications will bar you progress or prevent you
taking a new direction.
For some areas of
photography, the most appropriate course may not necessarily be a photography
or related course. If you read the biographies of many well-known
photojournalists you will find a wide variety of qualifications. Degrees in
English, Journalism, Economics, Sociology and other subjects abound.
For mature entrants to
photography - those who have already qualified in other fields, there is
probably less point in taking a photography course. However some courses prefer
mature students and it can be a great advantage to have had experience of life
in other occupations.
Which School
There is no right choice
of course for everyone - you need to research your choices carefully. Apart
from the material factors such as location, cost, length and level of
qualification, you need to look carefully at what each school has to offer, as
some have quite different aims to others. Some are very much art orientated and
others give more attention to professional matters and there are also more
scientific courses. You will need to decide which approach is best for you and
your intended career.
Most colleges now have
some course information on line and you should also get published material from
your likely choices. There should be opportunities to see student work, either
on the web or in print or in end of course shows and there may be opportunities
to visit or Open Days, when you may be able to talk to students, If the student
work doesn't interest you then this may not be the course for you.
Larger schools can often
offer better equipment and may have better-known staff, but smaller
institutions may be easier to get to know people in and offer a more personal
treatment. Institutions in large urban areas may have a much greater range of
experience to offer in terms of access to museums, exhibitions and
photographers studios etc, while those away from the big city may have other
advantages, such as more space and interesting local landscape.
Courses will also differ
in their entry requirements, and for some these will be more general than
photographic. For many courses a good general educational standard, perhaps
particularly in English, Mathematics and Science will be needed. For those
courses concerned with your creative development, the application or interview
process will almost certainly involve some sort of portfolio of your work.
Portfolios for course
interviews are usually rather different from those you will use in getting
work. The first and most essential thing is to read any advice or instruction
given in either the course leaflets or an invitation to interview. If you have
any doubts about what you should take, ring up well in advance and ask.
In a course interview,
the tutors will be interested to see how you work and develop your ideas rather
than just the finished product, so a portfolio might include background research,
sketches and proofs as well as final prints. They are looking for potential
more than for professional competence - which is what the course should add.
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BECOMING A PHOTOGRAPHER |
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Part 4: Areas of Work |
GENERAL PHOTOGRAPHY
General photographers are
those based in a local community with a shop or 'studio' on the street or perhaps
working from their home. They deal with the general public, getting custom
mainly from personal recommendations, but also from their shop window (if they
have one) and from advertisements in local newspapers and other media. Most of
their work will be for members of the general public, photographing weddings,
taking portraits. Some will also do a considerable amount of photography for
companies in the local area, including PR photography, product and
architectural photography.
General photographers have
to get on with people well to put them at their ease, and to be reliable and
well-organised. Most of their work will be in business hours and they will
seldom need to travel far.
COMMERCIAL PHOTOGRAPHY
Commercial photographers
supply photographic services to companies, including PR photography, product
photography, architectural photography, Some specialise in one or more of these
areas, for example photographing interiors of buildings. Other specialist
commercial areas include Catalogue photography, where large numbers of product
shots are produced in high quality at a rapid rate. generally using simple sets
and formulaic lighting.
ADVERTISING
PHOTOGRAPHY
Although
a relatively small section of the industry, this has an extremely high profile,
partly because the results are clearly visible in magazines and on billboards,
but also because of the large amounts of money involved. Some advertising
photographers have become celebrities, but others remain unknown to the general
public.
Advertising photographers
generally have a considerable creative input into their work, interpreting the
ideas and rough visuals along the Art Director of the advertising agency.
However the main part of the job is a great deal of detailed planning and
coordinating the team of people who may be needed for a successful shoot,
including set makers and model makers, location scouts, stylists and models,
Advertising photography can be a highly stressful occupation - even though most
of the actual work is delegated to others - and is very competitive.
Photographers start as
'assistants', who do anything that needs doing, carrying gear, painting walls,
sweeping floors, making tea, chasing up deliveries, fetching sandwiches - and
they may occasionally touch a camera, if only to load or unload film. As they
gain experience they can expect to do more of the actual lighting and
photography.
As well as making
everything run smoothly, assistants are also learning in a practical manner how
the job is done. Permanent assistants are often allowed (if not expected) to
make use of the facilities to develop their own skills and build their own
portfolios when not working on a job, and eventually may be able to take on
small jobs themselves using the studio facilities before they branch out as photographers
in their own right.
Assistants are usually
poorly paid, the hours are long and unpredictable, and work is generally hard
to find. Most hirings are on a short term basis and if you don't fit in and
pull your weight you will not get work again. Until you have experience it is
hard to get work at all - you may have to start with unpaid 'work experience'.
A good 'book' (portfolio of work), a good interview manner and tons of
persistence are needed.
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BECOMING A PHOTOGRAPHER |
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Part 5 - More Areas |
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EDITORIAL PHOTOGRAPHY
Editorial photographers
provide the pictures for magazines and newspapers other than those in the
adverts. The work ranges from portraits, fashion, food and illustrations for
feature articles to news photography. Some photographers are employed by the
publishers as 'staff' photographers, but increasingly these pictures come from
freelance (self-employed) photographers, either direct or through agencies and
picture libraries. Some freelances specialise in areas such as portraiture or
food. Photography from editorial photographers (and photojournalists) may also
be used for some advertisements.
Editorial photography
usually involves less organisation than advertising - budgets are generally
much lower, and photographers often work on their own or simply with an
assistant. Deadlines may often mean working very long hours to finish a job.
PRESS AND
PHOTOJOURNALISM
The public image of the
photographer is most often that of a 'newspaper photographer' and is still
based on the old Hollywood movies featuring 'Weegee' - or characters based on
him = rushing onto the scene with 4x5" Speed Graphic and bulb flash.
Things have of course changed, and most dramatic news pictures don't come from
press photographers but from photojournalists working for the major agencies
and similar bodies.
Newspaper photographers
do still exist, though they now tote Nikons (possibly digital), use electronic
flash and mainly get to photograph set up pictures at local events. Sometimes
they also have to write the stories to go with pictures (often little more than
extended captions in any case.) It is often a job involving long hours for
relatively low pay, but provides a steady salary.
Increasingly papers call
on freelance photographers as a lower cost option than employing staff. For the
successful, freelance photojournalism can be an exciting and rewarding career,
and if you do really well you could even become a member of Magnum, or one of the
other leading agencies. Unfortunately for many other photographers it can be
risky and financially disastrous. Photographers do get killed and injured in
war zones, and others risk their life, bring back good pictures and find that
there is no editor interested in publishing them.
Much freelance
photojournalism is safer if less exciting, and the major danger facing most
freelances is bankruptcy. In a city such as London there are probably at any
time around ten times as many people seeking jobs as the market will support,
and the day rates paid by some of the larger newspapers are little above the
minimum wage. Elsewhere the situation is generally a little better, but
photographers generally have to spend some time building up contacts and
developing specialisms to make a living.
LIBRARIES AND STOCK
Freelance photographers
will often put pictures into picture libraries and stock agencies. If you have
sufficient work in them these tend to give a regular income which helps keep
going. Some photographers specialise in stock and are able to make a living
from it alone. Libraries generally take 50% of any fees for sales that they
make of pictures from the library, though usually a smaller percentage on
commissioned work they pass on to photographers. Libraries on the web may also
work to a smaller percentage of fees, but any that charge more than nominal
costs 'up-front' should be avoided.
Selling your work
directly is time-consuming but worthwhile if you can build up a number of
regular clients. Having work on the web can be one way to make sales, as
increasingly picture researchers are looking there.
FASHION PHOTOGRAPHY
Fashion photography is
another high-profile occupation. Names like David Bailey and Helmut Newton
became known around the world. Fashion is again a difficult area to break into,
and getting in as an assistant to a fashion photographer even more difficult.
At least until you get famous, an interest in fashion and a knowledge of the
clothing industry can be needed (although some of the best fashion
photographers have never taken clothes seriously).
SCIENTIFIC PHOTOGRAPHY
The largest area of
actual employment for photographers is almost certainly in the scientific
areas, where most photographers have staff positions with regular hours and
regular salaries. It is also the area where there tend to be specifically
stated entrance requirements (though not always involving a photo course.). As
well as general courses in the photographic sciences and photography as a
science, there are also specialist qualifications in some areas.
Examples of areas
involving a scientific approach include medical photography, aerial
photography, general scientific photography (including high speed photography),
police and forensic photography, military photography and museum work. Legal
photography is one area where many photographers are freelance, providing
evidence mainly for the defence in suitable cases.
Opportunities in these
areas - particularly for government work, vary widely from country to country.
Much of the work may be relatively routine, for example the copying of
documents and recording of artefacts by museum photographers.
FINE ART PHOTOGRAPHY
Traditionally the term
fine art photographer meant a photographer who made photographic records of
paintings and drawings etc, one of the scientific specialities/ It is now more
commonly used to mean a photographer who produces photographic prints as a fine
art activity, for exhibition in museums and sales in galleries.
Although sales of
photographs have improved over the last thirty years, relatively few
photographers make a living entirely in this way. Typical prices of fine art
photographs are still below those of other fine art prints, and photographs are
much harder to sell. Apart from a few of the 'big names' in photography, most
other photographers whose work you see in galleries still rely on other sources
of income - particularly teaching - to make a comfortable living.
Becoming a well-known
photographer does bring offers of teaching from some photo courses, and some
photographers also offer workshop classes, so there is a link between the two
activities. Some photographers whose work is more decorative also manage to
make a good living by print sales for ordinary people to hang on their walls at
home.
EDUCATION
Teaching others to become
photographers can be a worthwhile occupation and provide a regular job. For
most teaching jobs a degree or higher degree in an appropriate subject is
essential. Many photographers in teaching also continue with photography, either
as a freelance or as a fine art photographer.
SERVICES TO
PHOTOGRAPHY
There are many jobs
essential to photography that do not involve taking pictures. Photo laboratory
work is essential, though most is not particularly creative, but there are a
number of top quality hand-printers who can make a reasonable living printing
for some of the best photographers around. Retouching is also a creative skill,
whether carried out with brush or computer system.
Picture libraries need
people who understand photographs, and many photographers have ended up running
libraries and agencies as well as working as picture editors. Others have moved
to running hire studios, and providing specialist services such as finding
locations or props.
An interest in
photography and knowledge of cameras is a great asset in photography retail,
and if cameras are really your interest you could consider becoming a camera
repairer.
CONCLUSION
There are plenty of
interesting careers in photography, some glamorous and well paid, but most photographers
are self-employed and many find it difficult to make a living. Even if you end
up working in a different job, you can still carry on getting enjoyment out of
taking pictures, either as a part-time photographer or simply for its own sake.