Web Design Principles

Background and text colors:

Patterned background produce �noise� that interferes with reading the text.
Provide sufficient contrast between background and text.
Limit your font colors � �Hot� colors (like bright pink and orange) are, in general less professional for business sites. (If the business is �hot� graphics, however, that caution would probably not apply.) Primary colors(Red, Blue, Yellow) might be best suited for sites that appeal to children. Black backgrounds can give a �hard edge� to a site or make it seem �gloomy� or counterculture.

Use of frames (out of favor):

Hard to Bookmark
Hard to navigate
Hard to figure out which frame you are in to print content.
Search engines can�t always index their contents.

Observe Accessibility for the disabled guidelines:

Alliance for Technology Access: Web Accessibility http://www.ataccess.org/rresources/webaccess.html
Accessibility on the internet � Leo Valdes: http://www.un.org/esa/socdev/disacc00.htm

The unique underlying design of a web page

Links
Original text
Graphics
Audio
Video
Html and other unique markup language sequences.
List of web sites complied by an individual or organization and all other unique elements that make up the original nature of the material.