Wooing Women

Recently, there have been a spate of Indian sites targetting women. Here are a few choice ones which are both informative and interactive

Redforwomen
"Work on your own terms," is the strapline for this site, and who in the world would not want to do so? And when you're a woman, you would certainly love a job which gave you flexibility so that you can give due time to children and home. The Redforwomen site specifically recognises this and offers a host of opportunities for women, like working from home, having part-time jobs or even taking up some entrepreneurship where they can structure their time themselves. You need to register first (hey! there is a male/female option here, so men are not totally left out) before posting your resume, indicating your requirements. Once you do so, the folks behind the Website promise to search the perfect job for you. There are a number of categories for which jobs are listed, like accessories, art and craft, fashion, fitness, dance, cookery and retailing. So if you want to get out of the 9 to 9 regime, Redforwomen might just be your answer.

iCleo
Here's a site which is focussed on everything we have traditionally associated with women: beauty, pregnancy, child-care, cooking... There are tips on enhancing your 'twin assets,' (their term, not mine) finding the right pair of sunglasses, health and low calorie recipes. Oh yes, there is a section on careers and some indicators on becoming an entrepreneur and working flexi-time. In the careers section check out the iCleo Job School which offers tips and tricks "to help you shin up the greasy pole of corporate success." The site has a panel of experts who are ready to answer your queries whether they relate to increasing your child's appetite, removing black-heads or doing justice to your promotion. As far as beauty and fashion go, there are regular updates on the latest products, so you can be assured that you're 'in' all the time.

Footforward
When I accessed this site there was this interesting article right on the front page which talked of how men and women use the net, and what each was looking for. The archives too had some women-related articles worth perusing. There is an entire section here devoted to home business giving over 100 ideas for employing your time gainfully right out of your house. Clicking on an idea (from the A to Z listing) you can find out more on how you can build a successful home-based business around it: The skills you need, start-up tips, how to market it, and more. Other channels include pregnancy, baby-care, baby names, beauty, health and fitness, education and career. You can also get info on accommodation in women's hostels, children's party organisers and cooking classes.

Rebelleworld
Now this is a site focussed on young ladies in the age group of 14 to 24 years. Here, girls can get the latest info on beauty, fashion, fitness, entertainment etc. Since these youngsters get particularly hung up on screen heroes, there is a section called Starscope where they can match their stars with their favourite heartthrob. And if you are more down-to-earth, you can match stars with your mate. Then there is the Jukebox, where you can listen to music; Skin Deep, which answers beauty-related questions; a weight calculator for checking those extra calories and some interesting articles like 'Sex before marriage?' The interactive section lets you send e-greetings, an e-kiss and contact 'Cyber Cupid." The last is a fun game where you send anonymous messages to someone you like and if he likes you back, you get a match! Now all you need to do is light that fire.

Indiawomanpower
We found the most useful feature at this site to be the online education courses. These are at the moment limited to computer basics and Web designing but the number of courses could well increase in the future. The Miss India training guru Mickey Mehta figures prominently in the fitness section with an article on him and his methods. There is a sizeable nutrition section, which lays heavy emphasis on a vegetarian diet. Here you also get calorie burner charts and calorie count for various foods. An attractive page with twinkling stars is called sparklers and is aimed at kids. (You can't think of women without thinking also of kids, right?) Here you will find puzzles, magic, stories, contests and quizzes. Other sections include entertainment, style, health and heritage.

Soulkurry
This site, launched on the eve of Woman's day this year, seems to be still very much under construction considering the very jumbled home page we saw when we accessed it -- more khichdi than kurry, we thought. SoulKurry offers woman-related content like fashion, home, parenting, health, leisure and also finance tips and info on art. There is something called the Soulkurry dial which was not functional when we accessed the site, but is meant for a user to identify who she is, what drives her and what she is looking for. The dial would then direct her to the relevnt content and links and put her in touch with experts and mentors.

Contact: Manuel Fernandes

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    Updated 16/July/2000
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