Chevrolet 9C1 Press Release
        
Chevrolet News


Public Relations Department - Chevrolet Motor Division

        General Motors Corporation - General Motors Building<
 Detroit, Michigan 48202 - (313) 556-5937
3/26/79  FOR RELEASE IMMEDIATELY #8551
DETROIT, Mich. -- Chevrolet's two new police fleet sales entries -- the 1979 Malibu and Impala 9C1 units -- are enjoying record first quarter sales. At the same time, they are also accounting for the largest number of Chevrolet police car sales for any quarter in Chevy history.
"Chevrolet police fleet sales are currently running at a rate 300 to 400 percent greater than for the comparable first quarter period a year ago," Robert D. Lund, corporate vice president and general manager of Chevrolet Division said.

Total sales for the first quarter of the 1979 model year from announcement day through December, 1978 were 4,100. This compared to 1,043 total police unit sales for the same period in 1978.

Mainstay of the police fleet business in 1978, Lund pointed out, was the excellent sales success of the highly cost effective compact sized Chevrolet Nova 9C1, as well as the 1978 version of the Impala 9C1 unit.

Lund noted the Nova, although an outstandingly efficient vehicle (which provided overall cost savings to police agencies of up to as high as 50 percent in police field cost surveys) is being phased out and replaced by the '79 Malibu 9C1. This is because of GM's current vehicle re-sizing programs.

At the same time, the 1979 Impala 9C1, first introduced two years ago in 1977, is in its second year and receiving unusually high police agency acceptance, particularly as a highway patrol car entry.

"Many police bid orders during the 1979 first quarter sales period have been unusually large ones, and have come from virtually every geographical section of the United States," Lund said. "This indicates that Chevrolet police vehicle sales in the last five years dating from the gasoline short years of 1973-74 have been building a reputation for performance and cost effectiveness, which is now beginning to be reflected in very substantial state police agency purchases of 500, 600, and even 700 unit fleet orders."

Lund said some of the larger police vehicle bids Chevrolet dealers have won include:

State of North Carolina
700 to 900 units
State of Michigan
500 to 700 units
State of Ohio
500 to 600 units
City of Chicago, Illinois
400 units
State of South Carolina
300 units
State of Mississippi
300 units
State of Connecticut
285 units
City of Dallas, Texas
200 units
State of Wisconsin
200 units
State of Utah
200 units
State of Massachusetts
186 units
State of Arkansas
162 units
State of Arizona
158 units
State of Colorado
150 units
City of Jacksonville, Florida
135 units
Jefferson County, Kentucky
125 units
New York Thruway Authority
100 units
City of San Francisco, California
85 units

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