You have an instinct for style.

A sophisticated blend of form and function. Advanced features and precision optics in a sleek, compact, all-weather body. No wonder over 10 million people sport [mju:]. For every occasion, [mju:] suits you.

(from Newsweek 1998)

Every picture tells a story.

If a picture's worth a thousand words, [mju:] speaks volumes. Compact, stylish and rich with advanced functions and sophisticated features. Over 10 million people speak eloquently with [mju:]. What's your story? Tell it with [mju:].

(from Newsweek 1998)

An essential accessory.

The perfect complement for every occasion. Precision optics and flawless features set off by a sleek, all-weather body. No wonder over 10 million people wear it. The finishing touch for any ensemble is [mju:].

(from Newsweek 1998)

A perfect balance of elegance and ability.

The compact, powerful and highly refined Olympus [mju:] performs with precision and grace. See why more than 10 million people haven chosen [mju:] to capture their most important moments.

(From Newsweek 1999)