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Here's a good article on creating surveys:
How to do research with self-administreted surveys. Sierles, Frederick S.; Academic Psychiatry, Vol 27(2), Sum 2003. pp. 104-113.
Given the absence of brief "how to do it" articles on self-administered survey research, the author presents suggestions for conducting and publishing questionnaire research successfully. The article covers choosing a topic, framing a core research question that can be tested scientifically with survey data, respecting the study subjects' time and pride, keeping the survey materials succinct, being persistent, and guaranteeing study subjects' anonymity or confidentiality.