What is internet marketing?

Currently, companies use digital channels such as social networks, search engines (Google), e-mails, websites… to communicate with their customers and prospects. This situation is due to changes in the behavior and habits of consumers who spend more time on the Internet than ten years ago. So, internet marketing has taken over offline marketing, but what exactly is it?

 

What do we mean by internet marketing?

 

Internet or digital marketing or e-marketing is a set of practices (tools, content, and tactics) using digital channels and media to communicate with customers and prospects. Unlike traditional marketing, internet marketing relies on interactivity. Also, it puts customers at the center of the strategy. It makes it possible to sell products and services online and gain visibility, therefore, easily found by Internet users. But still, it allows to create a real community around the brand, and it simplifies loyalty. In addition, the relationship between the company and the customers will be more durable because there is permanent contact. It encompasses several communication channels such as social networks, websites, and a Internet Marketing Agency. To convince you even more of the importance of internet marketing, most people these days are correlated to the Internet, and they spend on average more than 1h45 per day on social media.

 

Methods used in internet marketing

 

Internet marketing uses several digital channels, but it is essential to establish the right strategy depending on the targets and objectives set. Among the online tools to be used for internet marketing success, there is the website and referencing like SEO, Google Ad services, and SMO) to optimize the content (keywords, links). The goal is for them to be relevant in the eyes of search engines and Internet users. Also, note the e-mailing to contact prospects. It should not be untimely at the risk of upsetting recipients and damaging their online reputation. Other digital marketing tools include mobile marketing for internet users on the move, commercial links, text advertising links on search engine results pages, display ads using elements graphics or videos.

 

Reasons why internet marketing is essential

 

Internet marketing is one of the best ways to reach an audience that goes beyond your geographic area. In this globalizing world, it helps you stay ahead and succeed. Here are the reasons why any business should resort to some form of digital marketing:

 

Profitability

 

Yes, internet marketing is much more profitable than traditional marketing methods. This allows you to monitor your marketing campaigns daily and reduce the amount you spend on a specific channel if it does not generate the expected return on investment (ROI).

 

On the other hand, you cannot do this with traditional marketing methods. If you've spent the money on a billboard, you'll have to pay for it regardless of the conversion rate. Internet marketing is, therefore, more profitable because it gives you control over how you want to spend your marketing budget.

 

It helps you reach your target audience

When you use a traditional marketing method such as magazines, television, or billboards, you have no control over who sees your ad. In contrast, internet marketing allows you to directly target your specific audience by sending them a personalized message.

 

You can research to identify your potential buyer and then define your marketing strategy based on your results. Techniques like pay-per-click (PPC), search engine optimization (SEO), Content marketing services etc., allow you to target an audience that has shown an interest in your service or product.

 

Easily measurable

 

You can use internet marketing to accurately measure your results in real time. These include clicks, views, impressions, and more on your page. Traditional methods don't allow marketers to measure their goals and results.

 

That's why you can easily measure the ROI of all your internet marketing efforts in no time. You can then learn from those metrics and tailor your digital marketing strategy accordingly for better results next time.