CATEGORY

4

3

2

1

Content

Students create an original, accurate and interesting product that adequately addresses the issue.

Students create an accurate product that adequately addresses the issue.

Students create an accurate product but it does not adequately address the issue.

The product is not accurate.

Collaboration with Partner

Almost always listens to, shares with, and supports the efforts of his/her partner. Works well with partner.

Usually listens to, shares with, and supports the efforts of his/her partner. Does not cause problems with partner.

Often listens to, shares with, and supports the efforts of his/her partner but sometimes in not a good partner.

Rarely listens to, shares with, and supports the efforts of his/her partner. Often is not a good partner.

Technical Production

Tone and voice convey emotions and enthusiasm. The recording is clear and loud enough to be heard. Background sounds and effects blend with the PSA's message.

Tone and voice frequently convey emotions and enthusiasm. The recording is clear and loud enough to be heard. Background sounds and effects usually blend with the PSA's message.

Tone and voice frequently convey emotions and enthusiasm. Most of the recording is clear and loud enough to be heard. Background sounds and effects blend sometimes distract from the PSA's message.

Tone and voice rarely convey emotions and enthusiasm. The recording is unclear and/or not loud enough to be heard. Background sounds and effects absent or distract from the PSA's message.

Research/Statistical Data

Students include high-quality examples or pieces of data to support their campaign.

Students include a good example or pieces of data to support their campaign.

Students include an example or piece of data but does not support their campaign.

Students include no examples or pieces of data to support their campaign.

CATEGORY

4 - Above Standards

3 - Meets Standards

2 - Approaching Standards

1 - Below Standards

Score

Attention Grabber

The introductory paragraph has a strong hook or attention grabber that is appropriate for the audience. This could be a strong statement, a relevant quotation, statistic, or question addressed to the reader.

The introductory paragraph has a hook or attention grabber, but it is weak, rambling or inappropriate for the audience.

The author has an interesting introductory paragraph but the connection to the topic is not clear.

The introductory paragraph is not interesting AND is not relevant to the topic.

Accuracy

All supportive facts and statistics are reported accurately.

Almost all supportive facts and statistics are reported accurately.

Most supportive facts and statistics are reported accurately.

Most supportive facts and statistics were inaccurately reported.

Audience

Demonstrates a clear understanding of the potential reader and uses appropriate vocabulary and arguments. Anticipates reader's questions and provides thorough answers appropriate for that audience.

Demonstrates a general understanding of the potential reader and uses vocabulary and arguments appropriate for that audience.

Demonstrates some understanding of the potential reader and uses arguments appropriate for that audience.

It is not clear who the author is writing for.

Sources

All sources used for quotes, statistics and facts are credible and cited correctly.

All sources used for quotes, statistics and facts are credible and most are cited correctly.

Most sources used for quotes, statistics and facts are credible and cited correctly.

Many sources are suspect (not credible) AND/OR are not cited correctly.

Sentence Structure

All sentences are well-constructed with varied structure.

Most sentences are well-constructed and there is some varied sentence structure in the essay.

Most sentences are well constructed, but there is no variation is structure.

Most sentences are not well-constructed or varied.

Grammar & Spelling

Author makes no errors in grammar or spelling that distract the reader from the content.

Author makes 1-2 errors in grammar or spelling that distract the reader from the content.

Author makes 3-4 errors in grammar or spelling that distract the reader from the content.

Author makes more than 4 errors in grammar or spelling that distract the reader from the content.

Capitalization & Punctuation

Author makes no errors in capitalization or punctuation, so the essay is exceptionally easy to read.

Author makes 1-2 errors in capitalization or punctuation, but the essay is still easy to read.

Author makes a few errors in capitalization and/or punctuation that catch the reader's attention and interrupt the flow.

Author makes several errors in capitalization and/or punctuation that catch the reader's attention and interrupt the flow.