Brand Style Guide

COM 232: Desktop Publishing

© Southern New Hampshire University

Corporate Philosophy

Mission Statement:

To provide a warm atmosphere for your family where we can share the traditional cuisines of Italy. Our food will always be fun, fresh and filled with love.

Corporate Philosophy

Vision

Pasta Amore combines the cooking traditions and ingredients of Italy with creativity, providing a modern twist on timeless classics.

Our vision for the future is to grow and learn along with our customers. In doing so, we aim to provide an atmosphere that enables this growth and fuels the passion that lives within the essence of the brand.

The approach of Pasta Amore is to develop our brand with the understanding of both our culture and consumer insights. Within our vision always lives the promise of inspiring creativity, conversation and quality.

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# Logo and Usage

Logo and Usage

Logo

Our logo is at the heart of our brand. In understanding how to represent the logo you will effectively understand the brand mission and personality.

Since our ingredients come first, we have integrated the tomato to have the dual meaning as the heart of our brand. It translates well as a strong and recognizable branding mark that can also be used on other applications. The logo supports the brand’s emphasis on family and establishes a look representative of the company’s current consumers while understanding its future vision.

Alternate logo for horizontal usage preferences.

Logo and Usage

Logo Size

When using the logo the proper spacing is vital to ensure clarity and keep the logo free from interruption.

Grid Guides

Sizing Guidelines

Logo and Usage

Logo Usage

Do not alter logo color. Do not substitute logo symbol.

Do not omit logo elements. Do not distort logo.

Do not place over distracting backgrounds.

Logo and Usage

Logo Color Options

The primary color palette consists of Marinara Red and Leafy Green.

Marinara Red Leafy Green

Logo and Usage

Black and White logo options

Black and white variations can be used as either standard or inversed.

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Color Palette

Color Palette

Full Color Palette

The primary color palette consists of Marinara Red and Leafy Green.

The secondary color palette is made up of Wine, Espresso, Cafe, Cannoli

Marinara Red Wine Espresso

Pantone: 1935C CMYK: 13 100 72 2

RGB: 207 28 68 Hex

triplet: CF1C44

Pantone: 1815C CMYK: 35 94 89 55

RGB: 95 19 18 Hex

triplet: 5e1211

Pantone: Black 5C CMYK: 50 75 60 50

RGB: 85 50 55

Hex triplet: 543136

Leafy Green Cafe Cannoli

Pantone: 7739C CMYK: 86 17 100 3

RGB: 11 148 70 Hex

triplet: 0B9446

Pantone: 4705C CMYK: 40 60 75 29

RGB: 124 87 63

Hex triplet: 7b573e

Pantone: 482C

CMYK: 15 20 25 0

RGB: 216 198 184

Hex triplet: D8C6B8

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Primary Typography

Primary Typography

Typography

Klinic Slab Book Klinic Slab Medium Klinic Slab Bold

Klinic Slab Bold Italic Klinic Slab Book Italic Klinic Slab Medium Italic

Goudy Old Style Regular Goudy Old Style Italic Goudy Old Style Bold

Klinic Slab can be downloaded for free personal use from

## http://www.losttype.com/font/?name=klinic

Goudy Old Style is part of your personal computer collection.

Image Use

Image Use

For images you can use in projects (but not manipulate as per their terms of use) we have access to several different resources through the library (ArtStor, etc.). http://libguides.snhu.edu/c.php?g=92439&p=1484545

Outside of the Creative Commons search (https://search.creativecommons.org/) there is a database from the University of Michigan that has been created for students/teachers to use to manipulate (ht tp://quod.lib.umich.edu/a/aict)