Nearly a million people went online last month to vote for one. A global computer maker, a brewery in Wales, an Oklahoma mega-church, and an Australian soccer club each recently launched one.
They are slogans, and now they are reaching everywhere like a crashing tsunami. The advertisers just mentioned launched these: “Believe or burn”; “Remember, there was a time when you thought you wouldn’t like sex either”; “A Newport blonde goes down better”; and “Go far, keep your secrets close”. But can you guess who launched which slogan?
Current trends in slogan-making mean that compact messages such as these are actively breaking down our usual word associations, as they compete with other slogans. What effects are these messages having on us? And how are they targeting us?
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