Want to see a brawl among hundreds of expensively dressed men and women? You only need look at the politicians currently trading verbal punches in elections for 468 seats in the United States Congress.
Political slugfests also happen in Britain, Australia, Canada, and elsewhere. But the stunning thing about this particular free-for-all is how the disappearance of one small phrase has suddenly sent incumbents scrambling to rewrite their battle plans.
Only a few weeks before elections began unrolling, the president did the unthinkable to his fellow party politicians. He jettisoned the two-year old catchphrase that had united them in promoting an increasingly unpopular overseas war.
Instantly and completely the sound bite, “Stay the Course”, disappeared from his speeches and statements.
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