A parade of public figures has recently apologized. What did we hear? Not a simple “I’m sorry”, was it?
Sorry is perhaps the hardest word for a celebrity - major or minor. Comedian Michael Richards, OJ Simpson publisher Judith Regan, Prime Minister Tony Blair and radio personality Rush Limbaugh all lately found out just how hard.
Welcome to the strange world of the celebrity apology.
The famous, the wealthy and the powerful who happen to be caught in some error come to face the public with a lot at stake. After a career building up an image or an empire, it can be next to impossible to humble yourself, accept the blame, and put your future in someone else’s hands.
How do celebrities manage their public apologies? And are these truly apologies at all?
When high-profile people find themselves in a public crisis their thoughts naturally turn toward reputation, career or financial liability.
Maybe that’s why radio personality Rush Limbaugh said recently, “I will bigly, hugely admit that I was wrong, and I will apologize to Michael J. Fox, if I am wrong in characterizing his behavior on this commercial as an act.”
The key word here is “if”, which neatly twists an apology into a statement of doubt and suspicion.
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