Why are there so many PPC Search Engines, and are they really worth?

To some extend we can say yes it is worth.

Top PPC engines we can say Google and next is Yahoo to some extent. Then how do we trust these small PPC (pay-per-click) Search Engines. In order to trust them we really need to test them.

Will these small PPC Search Engines worth the money we spend on the keywords? Does it mean that these small time players are of no value

The answer to this point is that the effect or the result is always going to change.



What i am trying to say is that the utilisation rage will vary always from one site to another site.

You can run an advertisement in MSN and get a 5% conversion rate wher as the same advertisement run on a small time player will result somewhere between 1%. Always observe what you are trying to do. Analyse it, check it again and again. Always track the amount you spend with the amount you are getting by conversion.

In simple terminology spend something and check how much you get on return on investment.

So am i saying that you need to stop working with small time players.

No absolutely that is not what i am trying to explain. What i am trying to say is, the conversion varies from Search Engine to Search Engine. So long you can break even you can continue using it.

Keep tracking your clicks and sales and keep monitoring and adjusting your bids to make the profits.

All the very best.

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