Summary - Built to convince prospective customers to hire my client to solve their genealogical problems.
Content - Details about the importance/benefits of family history, my client's credentials as a genalogist, and how to contact her.
Competition - genealogy.freelancers.com hosts a similar idea. It boasts a rustic color scheme, and it is user friendly. However, the specialist's featured pictures look unprofessional and the text type is overwelming. icapgen.org has a platform that is to the point, easy to understand, and employs an pleasing light color scheme that's not distracting. However, the use of capitalized titles vs lower case titles in the website is concerning and disruptive.
Purpose - The purpose is to persuade customers to hire my client to research their ancestors.
Desired Results - A fully functional website that properly showcases my client's credentials and an easy to follow layout so customers can easily contact her.
Target Audience - Those requesting/in need of a freelance geneologer because they have hit brick walls in their genealogy. They would be from the US, most likely upper ages.