MEDIA , MOVIES, MUSIC

1. THE AVAILABILITIES, AND APPEAL

- PARTIES
contains underage drinking, provides a social and fun environment, and shows a lifestyle that is wanted.

- BRAND NAMES
word of mouth of which beverages is best, the presentation and reputation of the beverage (shows a fun time, or role models doing it)

-COMMERCIALS AND ADS
contains sexual contents, humor, and many times animals to reach out to kids, teens, and young adults.
(pictures, and videos)

COMMERCIALS:

- PEER PRESSURE
influences by family, friends, and how the media portrays alcohol.

- MOVIES
Advertisement specifically for teens and young adults, provides a positive portrayal of alcohol

- MUSIC
sometimes promotes a positive lifestyle that includes alcohol, and at times awareness of the evils of alcohol.

-WHAT WE DON'T SEE
we don't see Anti-Ads, the tragedies and deaths, and more prevention toward alcohol.