Why should Marketing Analysis be used?

• Competition is trying even harder to capture market-share from other companies
• Customers expect to be serviced better and more precise
• Marketing resources (i.e. the budget) are cut down to the very minimum required
• Mass-Marketing no longer works: customized and individually-tailored Marketing efforts are necessary
• ROI-calculations are getting more and more important: Marketing as an investment

Why is Marketing Analysis Needed?

• Get to know your customers a lot better
• Evaluate your customers value
• Learn how to distinct between valuable customers and not that valuable ones
• Service your customers better
• Select target-markets for your marketing-activities more carefully
• Calculate your customers life-time value
• Evaluate diverse propensities indicators
• Calculate the potential of new markets / new target-groups / new products within your database

Standard methods often cannot answer the most relevant questions of a Marketer, nor do they provide a point-and-click GUI interface for ad-hoc queries of information, that even can be handled by the primarily creativity- and certainly less systems-orientated Marketing managers.
Database Marketing interfaces between the ad-hoc needs and the existing systems environment with all its data. It gives the marketers the unique chance to pull down information with only few mouse-clicks.

How do clients profit from this information?

• Being more precise with one's activities saves time and resources.
• Targeting your market-segment more precisely saves money.
• More precise targeting increases customer-satisfaction (providing the right information at the right time to the right customer). Increasing customer-satisfaction improves business-performance in the long run.
• Response-rates from direct-mailings will dramatically increase <=> returns will considerably decrease.
• Costly market-researches can often be pulled down from internally available information