Society & Culture
A Changing Society
Breadlines
Jobs for Women
Women and New Deal Employment
Women's Fashions
Minorities
Prohibition
Itinerant Classes
Entertainment
Entertainment Overview
Movies
Radio
Music
Broadway Productions
Literature
Dancing Marathons
Daring Feats
Baseball
Football
Wrestling
Outdoor Recreation
Soap Box Derbies
Board Games
Olympic Games
World's Fair 1933
World's Fair 1939
 
 
 
 
Breadlines
In the major cities, thousands of unemployed residents could not pay their mortgages or rents and took part in public assistance programs and breadlines.  At its worst point, the Depression put seventeen thousand people out on the street each month.  Lines were long as too many residents were in need of support.  In many areas, demand exceeded supply (Nishi 25).
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Entertainment
 To escape from the sorrows of the depression, many Americans turned toward entertainment.  Many wonderful movies and books were written/created in the 1930's, as well as some excellent songs.  Family life was very important  in the '30's.  Each family member had responsibilities such as cooking, washing, ironing, cleaning, etc.  In free time, families listened to the radio, went on picnics and camping trips, played board games, read, or went to the movies.  Children played with other kids in their neighborhood, while parents spent time chatting and playing cards (Press 27).
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Movies
To some extent, the thirties were thought of as the "Golden Age of Hollywood" (McElvaine 149).   Talkies (movies with sound) had been introduced in 1928, and they became more popular during the thirties.  By the end of the thirties, there were even color movies (Becky Sharp (1935) was the first full-length movie in color in (Nishi 76)) .  The movie industry primarily produced very lighthearted films aiming to prompt viewers to forget the hardships of their lives.  A person could see a double feature for only 10 cents, and by the mid-thirties, sixty percent of all Americans were going to the movies on a weekly basis.  "An average of some 80 million movie tickets were sold each week during the last few years of the depression" (McElvaine 149).  In 1934, religious groups coerced the movie industry into creating a stringent production code which enforced morality and did not permit unseemly or indecent subject matter.  (McElvaine 149).  While most films were very light, concentrating their efforts on "romanticized love, stylish glamour and innocent sex appeal, uncomplicated comedy and adventure," there were some exceptions (Leuchtenburg 58).  In 1935, Warner Brothers produced a movie called G-Men.  It was the first F.B.I. movie created.  Producers actually used real F.B.I. photographs and buildings to enable the audience to glimpse what it was like, crime labs, gun ranges, etc.  Earlier films had primarily portrayed police as inept, and many children fought to play the gangster in make-believe games, but now everyone wanted to be an F.B.I. agent. Hoover, head of the F.B.I. at the time said, "'The value of this sort of thing to the growing boy cannot be overestimated.  He is taught that the policeman can be and is his friend, and he learns to see crime in its true light--as something far from glamorous, something sordid and evil that must be stamped out"' (Nishi 70).  Some very well known movies were made during the 30's, among them: Gone With the Wind (1939), The Wizard of Oz (1939), Frankenstein (1931) , Snow White and the Seven Dwarfs (1937), The Little Princess (1939), Bride of Frankenstein (1935) and Dracula (1931) (Leuchtenburg 58-61; McElvaine 149-50; Smith 1; Press 90).
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Radio
Radios began being used in the 1920's, and even after the crash in 1929, were still greatly sought after.  The radio was the most popular form of entertainment throughout the Depression.  It had a major role in the household-  providing up to date news from around the world.  "Popular modes of thinking and living were created by radio" (Nishi 72). Airtime was bought by astrologers, quack psychologists, soothsayers, people like Father Charles Coughlin who preached political sermons about Jews, labor unions, and big business over the air.  President Roosevelt also used the radio to broadcast what were termed his "fireside chats," beginning after his first week in office on Sunday evening, March 12 (Stewart 65).  He was the first president to see the potential in using the radio as a means of communicating to a large portion of the United States.  His voice was very charismatic and as one critic said, "when Roosevelt got before a microphone...he appeared to be talking and toasting marshmallows at the same time" (Leuchtenburg 51).  The airwaves also brought hours of "songs, jokes, comedy skits and commercials" to lighten the bleakness of the Depression (Leuchtenburg 58; Nishi 72-3).  Programs like "Amos 'n Andy" and "The Burns and Allen Show" sparked humor into the lives of millions of Americans on a daily or weekly basis (Nishi 84).  Singers such as Bing Crosby and Kate Smith held audiences captive, while Soap operas like "Ma Perkins" or "Just Plain Bill" kept housewives entertained during the day (Leuchtenburg 62)
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Music
Music during this time was very reflective of the times.  In 1929, the song "Happy Days Are Here Again" was released on Black Tuesday (the day the stock market crashed).  It became a reminder of how different life in the twenties was from that of the 1930's.  "We Sure Got Hard Times Now" (1930) is very representative of the sharp change that had occurred in just one year. The song "There's A New Day Comin' " was released only 6 days after Roosevelts inauguration on March 4, 1933, and portrays how much hope people placed in his hands.   Songs with titles such as "Brother, Can You Spare a Dime?" (1932) relate how much the depression was hurting people in America.  World War I veterans were lobbying in Washington for the "bonus" that Congress said it would get in 1945.  "National income had declined by 50 percent since 1929, and 14
million Americans were unemployed at the outset of 1932" (Humphrey 1). The song "NRA Blues" (1933) celebrated the most important part of the New Deal- the National Recovery Act, with its three R's- Relief, Reform, and Recovery.  In 1936, the song "With Plenty Of Money And You" became the fantasy of the youth of the depression.  With many young men still high, they did not want to marry.  Nine days after the release of Snow White and the Seven Dwarfs, the song "Whistle While You Work" (1937) hit the air waves.  "Ironically, Americans were savoring the optimism of "Whistle While You Work" as the recession of 1937-38 was hurling two million of them back into unemployment. The whistling only became earnest when America turned its energies to defeating the Axis. At a terrible price, World War II ended the Great Depression" (Humphrey 1).
    The 1930's are also widely known for swing music.  By 1936, swing music had a very large following of young people.  It perhaps hit its largest wave in 1938, when 20,000 young people crowded into the "Carnival of Swing" at Randall's Island in New York.  Twenty-five bands alternated playing for five hours and forty-five minutes.  The term "destruction by admiration" was formed by the New York Times to describe the pandemonium which had until then been unknown to most upholders of law and order (Leuchtenburg 64).
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Daring Feats: Truth or dare?
    Some brave Americans put themselves to the test by engaging in a number of dangerous endeavors.  To attract attention, some Americans swallowed up to a dozen goldfish, sat on flagpoles or in trees for several weeks, or engaged in dance marathons.  As more and more people turned to these kinds of behaviors, more ideas came up and existing "records" were challenged.  In one case, someone rode a bicycle for 13 days.  In another case, someone played the piano for 240 hours straight (Nishi 80).
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Dance
    Dance Marathons became very popular during this era.  Couples tried to dance as long as they could.  Besides short breaks, they often danced for 24 hours a day.  The couple that remained on their feet the longest one the prize (Boardman 82).  Hundreds of people looking for an easy way to make money entered the contest.  Most of them dropped out after a couple of weeks due to exhaustion, or sometimes sabotaged by fellow dancers.  They were often held in large arenas or stadiums, where spectators paid a quarter to watch the events (Nishi 80-81).
    The schedule went as follows: they would dance for an hour to a mix of slow and fast songs.  Every hour, they were given eleven minutes to rest backstage.  At the end of the rest hour, loud sirens called the dancers back, and every couple of hours, high-calorie meals were wheeled in for the contestants to eat while dancing.  The cycle went on 24 hours a day for anywhere from a week to five months (Nishi 81).
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Literature
    Reading was another escapist past-time.  Classics such as Margaret Mitchell's Gone With the Wind and John Steinbeck's The Grapes of Wrath, were written in the 1930's.  Also very popular were comic strips and comic books.  Before church on Sunday, youth from all over the country would flip through the newspaper until they got to the comic section, to see the latest antics of Flash Gordon or Tarzan, or Little Orphan Annie.  These cartoons were also broadcast on the radio on weekends for four and a half hours of cliffhanging series including Tarzan, Annie, and Flash Gordon.  For a dime, a child could get a 400 page Big Little Book that had many of the back adventures of those characters.
    Superman became very popular after its public debut in 1938.  It was very close to the antithesis of philosopher Friedrich Nietzsche's Übermensch, a concept translated to superman. While the idea behind Nietzsche's superman described a
person with a will to power, the Superman comic conceived by Jerry Siegel and Joe Shuster was of a "generous individual who is always willing to 'do the right thing' for others" (McElvaine 140). The year after Superman went on the market,
Batman debuted as another hero who fought for justice (he also resembled Roosevelt in that he was a wealthy heir that took on different personas to fight for justice).  Children also played with pop-up and cut-out books with characters such as Shirley
Temple, Buck Rogers, or Princesses Elizabeth and Margaret Rose (McElvaine 140; Terkel 66-82).
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Games
     The Depression caused people to resort to inexpensive family entertainment such as cards, checkers, bingo, or chess. The sale of playing cards did not go down at all during the Depression.  Contract Bridge was especially popular.  The famous bridge player, Ely Culbertson, estimated that Americans paid about ten million dollars in 1931 for bridge lessons.  In late 1931, the newspapers were filled with coverage of the match between Culbertson and his wife and Oswald Jacoby and Sidney Lenz (Boardman 45).
 Cards weren't the only thing that was popular. Monopoly was invented by Charles B. Darrow of Germantown, Pennsylvania. In 1934, he brought the game to the Parker Brothers, but it was rejected.  He went ahead and created the games on his own, selling them at a department store.  They were in so much demand, he went back to Parker Brothers, and they began production.  "In its first year, 1935, the Monopoly game was the best-selling game in America and was an overnight sensation" (The Monopoly®Companion! 1).  People loved trying to make as much money possible and buying up property and houses by playing this fun game, as a break from their real lives where they were struggling to make a
living (McElvaine 143; Stein 28). Pinball was invented in 1931 and became a very popular pastime as well.  (Press 96).
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Outdoor Recreation:
Many adults escaped their difficulties by learning to rollerskate and bike riding.  Manufacturers competed to produce the most cost efficient models for consumer purchases.  But even people who couldn't afford to purchase their own often found the money to rent them for a day of carefree living. Still others made their own recreation vehicles-- like soap boxes--homemade cars constructed out of old boxes, scraps of wood, and spare wheels (Press 95).
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Soap Box Derbies
Soap Box Derbies became very popular in the early thirties.  Myron Scott, a photographer, saw three boys sitting in crate-like frames with baby wheels and began to photograph them.  He invited the three children to come back and bring their friends next week for a larger race.  Nineteen children came that time.  By the end of the summer in 1933, these races drew hundreds of cars and up to 40,000 spectators.  The next year in Dayton, the first All-American Soap Box Derby began.  By the end of 1935, the WPA had built a permanent track site for "Derby Downs." (Press 95).  For more specific information click here.
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Broadway
While sales of plays and books dropped in the '30's, theaters still produced dramas, musicals and comedies.  '"Life with Father", which ran for a record, 3,224 performances, was in the mainstream of escape entertainment"' (Leuchtenburg 58).  Busby Berkeley created musicals with innovative dance patterns and extraordinary sets including 42nd Street and Gold Diggers of 1933.  Other musicals included The Gay Divorce (1934) which starred Ginger Rogers and Fred Astaire, Top Hat (1935), and Follow the Fleet (1936).  The popular Mickey Rooney was in sixteen musicians spanning 2 decades.  In the fourth and most popular musical of the Andy Hardy series (Love Finds Andy Hardy :1938), Rooney stars with young teen costars Lana Turner and Judy Garland (Press 93-94).  The Federal Theater project was also created, as a subdivision of the Works Project
Administration.  It emphasized entertainment as well as public awareness of important issues.  It provided jobs for thousands of actors, playwrights, directors, and crew members who would otherwise have been unemployed.  During its four year life, over 30 million Americans attended the free productions, for many, it was their first exposure to live theater.  Actors and actresses
employed by the FTP which later went on to earn more fame include Arthur Miller, John Huston, E.G. Marshall, Joseph Cotten, Arlene Francis, Burt Lancaster, Orson Welles, and John Houseman (Woog 66-67).
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Jobs for Women
Getting married virtually eliminated most women's chances of finding a job anywhere.  This was because if she had a woman, she was assumed also to have a source of income.  Even school districts fired thousands of newly married women.  Hence, unable to support themselves, many woman cut their hair and dressed as men before stowing away on freight trains.  Some traveled alone, but most went with partners.  To survive, they could trade sexual favors for money, food, or transportation or contact charitable organizations or local merchants (Nishi 54-5).
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Women and New Deal Employment
Women made several economic advancements under the New Deal programs.  In 1933, 500,000 women, mostly single women, widows, and women married to unemployed men, worked for Works Progress Administration.  While minimum wages for women remained below those for men, the New Deal programs bridged the salary gap (Katz  66-7).
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Women's Fashions
Most men and women cut down on their clothing purchases during the Depression era in order to save money and survive the hard times. But fashion still remained.  By 1933, most women wore skirts that went down to halfway between the knee and the ground.  Rather than sporting the shapeless dresses of the 1920's, waistlines became part of the dress.  Hair was still very short, but most women grew out the "flapper" bob and wore their hair-shoulder length.  Fingernail painting, introduced by the French in 1929, began to take root in the United States.  Since many women enjoyed bike riding as a form of recreation, slacks were introduced (Boardman 79-80).
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Minorities
"Members of minority groups who had long suffered from discrimination faced a double burden in the depression.  The other side of the coin, however, was that the New Deal provided the 20th century's first positive, though very limited, federal action that affected minorities" ---Robert S. McElvaine (115)
    They were often discriminated in the workplace--the first ones to be fired when whites needed jobs and the first to be blamed when someone needed a scapegoat (McElvaine 115).  Still, the New Deal Programs of the 1930s offered many opportunities for minorities to get jobs to support their families.  New Deal arts programs, like the WPA for instance, produced an increased interest in Native American culture. Murals were painted on walls of school houses and government building (McElvaine 120).
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Baseball

    On October 1st, 1932, Babe Ruth, of the New York Yankees hit a home run in the 3rd game of the World Series against the Chicago Cubs at Wrigley Field! (Burg 77).
In 1936, Joe DiMaggio joined the New York Yankees and quickly became its star center fielder. For four consecutive years, the Yankees won both the American League pennant and the and the World Series (Boardman 117).
 Perhaps the saddest sports event of the decade was the retirement of Lou Gehrig, the New York Yankees' first baseman.  Once deemed "the Iron Horse," he had set a record by playing in 2,130 consecutive games, but was now struck down by a rare illness.   At his farewell ceremony, he told the world that he considered himself "the luckiest man on the face of the earth" for having had his career (Boardman 130).
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Football
While many sports lost attendance during the depression, football did the exact opposite.  College football became so popular by 1938 that people began complaining about the amount of post-season games.  From 1936, with only the Rose
Bowl, to 1938, with the Orange Bowl, Sun Bowl, Sugar Bowl, Cotton Bowl, Eastern Bowl, and Coal Bowl, the amount of games had certainly increased.  Two of the most notable awards given out were the Knute Rockne Trophy (awarded to the national champion at the end of the season) and the Heisman Trophy (for outstanding player of the year).  The first Heisman Trophy was awarded to Jay Berwanger in 1935.  He was considered a star player for the University of Chicago.  Also in 1935, the Rockne Trophy was awarded to Southern Methodist University (Press 97). 
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Wrestling
In 1937, Joe Louis, dubbed "the Brown Bomber," beat James J. Braddock in the world's professional heavyweight boxing championship.  He was credited with making boxing a top attraction again when, in 1935, in his match against Max Baer, he drew the first million dollar gate since 1927!  In 1936, this undefeated champion was defeated by German wrestler, Max Schmeling, but in 1938, he reclaimed glory when he beat Schmeling in the first round (Boardman 118).
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Olympic Games
In 1932, both the winter and summer olympics were held in the United States:  the summer games were held in Los Angeles and the winter games at Lake Placid, NY.  The average crowd per day was over 60,000, exceeding the attendance of all previous Olympics.  The 1936 Olympics held in Berlin, Germany were also very important.  African
American Jesse Owens won numerous track events.  He along with a few other African Americans
won gold, as well as proved that Hitler's Aryan superiority was indeed a myth (Press 97-98).
For more details, please visit http://www.infoplease.com/ipsa/A0114502.html, courtesy of the Learning Network.
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World's Fair 1933 
   The World's Fair of 1933 was held in Chicago to celebrate "The Century of Progress."  While many people laughed at the irony of making this the theme during a time when all of the country's progress seemed to be standing still, the fair still drew ten million visitors.  The most popular exhibits included the "Hall of Science" and the performance of Sally Rand, a fan dancer (Boardman 81).
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World's Fair 1939 
   The World's Fair of 1939 was held in New York, New York.  This time, its theme was "The World of Tomorrow."  Most of the foreign nations (except Germany) had exhibitions set up, including the food stands, the French Pavilion and the Belgian Brussels. The first TV studio was exhibited by General Electric,  Dr. Albert Einstein suffused the fairground with multicolored light and pulsing sounds. Rides for thrill-seekers included the parachute jump.  (American Heritage History of the 20s and 30s 364-5).
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Prohibition
    On the night of December 5, 1935, thousands sat in their favorite speakeasies awaiting for the 19th amendment to take effect, ending the reign of Prohibition.  Since the president had requested that Americans not abuse their freedom, many Americans celebrated calmly.  Unfortunately, since alcohol needs time to ferment and age properly, there was not enough alcohol to satisfy the demands of every establishment.  The immature liquors that were served were not very good, and thus they were flavored to disguise their low quality.  Bootleggers' services were still demanded for the smuggling of alcohol from Canada and other foreign sources.  Many speakeasies were legalized and local bars, cocktail lounges, and liquor stores sprung up.   New nightclubs also appeared in addition to the newly legalized ones (Nishi 67-8).
    According to one source: "If Prohibition accomplished anything, it seemed to drop the barriers that divided the social lives of men and women" (Nishi 67-8).  Before Prohibition, "respectable" woman did not drink in public, and most certainly not without their husbands! But during this time, women began to visit speakeasies in large numbers.  Some also attended large, illegal nightclubs that were made legal after the repeal (Nishi 66).
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The Itinerant Classes
 It is important to recognize that there was a significant difference between the members of the poor class, despite the fact that the differences were more often than not left unrecognized by the higher classes of society.
 Here is a general breakdown.

Tramp: a migratory non worker who wanders and dreams. They abhorred any kind of work and preferred to steal or beg to get what they needed to live.  They often shared living arrangements with hoboes, but the two groups abhorred one another's lifestyles (Nishi 56).
Hobo: a migratory worker who was hardworking and honorable.  They traveled around the country often by railroad, seeking work. During warm weather, they usually lived in open communities called "jungles" which were set up near sources of running whether or near railroad stations or towns.   Life at the jungles was governed by a  code of rules.  Here, race barriers were broken down.  Everyone was poor-- whether they were white, black, Indian, or Latino. Many hoboes rose up and became famous and reputable. Clark Gable, the star of Gone with the Wind, was originally a hobo, as was the Jack London, a novelist, and a poet named Carl Sandburg (Nishi 56-8).
Bum: non migratory non worker who cares only about drinking and wants comfort without working for it.  They were often seen sleeping off their drunkenness (Nishi 56-7).
Yeag or Johnson: an itinerant criminal also known as a grifter (con artist), dip (pick pocket), jackroller (mugger/thief), depending on their specialty.  They victimized fellow travelers and were recognized later as the ones who gave all members of the itinerant classes a bad reputation (Nishi 56-7).
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