Ocean Park Hong Kong (OPHK) had hire us to do a marketing research to know more about their strength and weakness so that they can have a better chance to compete with Disneyland.
Tonight we are welcome to explain our result to you all by our consulting team members including: Angel, Katie, Calvin, Centa and Me Hilda.
And now let・s start with a brief background on our consulted firm - the Ocean Park.
Ocean Park, a really familiar name to all the people in HK. The park had serviced us for 28 years. It・s one of the world・s acclaimed educational theme parks and a major tourist attraction in Hong Kong. It・s a non-profit making organization providing entertainment and education at an affordable price.
Aside from entertainment through rides and shows, the park prides on its education and conservation programs. A program call Ocean Park Academy provided chances for school children in HK to learn about animals and experience nature up close. The park had also spent a lot of time on research activities on marine mammals and artificial insemination too.
And now let・s pass to Angel to take a look on the SWOT analysis.
