Finding the Purpose and Focus of a Speech

Once a topic is selected, the student must decide what information will be presented. Analyzing and organizing data must be completed in order for the student to move on the next step of outlining. There are several ways to organize and analyze data. The next section will examine different techniques that can be employed to create a high-quality, organized compilation of information that will aid in the speech-making process.

Mind Mapping

One way to obtain a clearly defined main theme or "big idea" is to use mind mapping. There are several advantages to this technique.

  1. The relative importance of each idea is clearly indicated. More important ideas will be near the center and less important ideas will be near the edge.
  2. The links between the key concepts will be immediately recognizable because of their proximity and connection.
  3. Recall and review will be both more effective and more rapid.
  4. The nature of the structure allows for the easy addition of new information without messy scratching out.
  5. The open-ended nature of the map will enable the brain to make new connections more readily.

The following is an example of a mind map. Using literature as the topic, the map expands out to the major themes to be considered. Then the less important ideas are rooted off of these themes.

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The technique, also known as clustering, places the general subject in the middle of a blank sheet of paper. Then other lines and rectangles are drawn to radiate form the original subject. The ideas that fall together will be clustered jointly.

Listing

Another technique is to jot down all the ideas that pop into one’s head. Try to brainstorm for at least ten minutes and don’t hold anything back. A quick list on running might look like this:

Fun Training for races    Healthy    Both sexes     Relieves tension Any age group

No expensive equipment    Running with a friend or spouse     Shoes

Too much competition    Poor shoes won’t last     Great expectations    Shin splints

Good for lungs    Fresh air Improves circulation    Good for heart    Firming

Jogging paths vs. streets    Weight loss    Hard surfaces     Warm-ups before run

Muscle cramps Cool-downs after    Going too far     Getting discouraged    Going too fast

Hitting the wall    Sense of accomplishment Marathons

Look for connections between ideas or one large idea that encompasses several small one. The list starts out by ideas, which focus on health, but then turns to other less obvious ideas for a speech.

Free writing

In order to find a focus, some people just need to start writing. Take out a sheet of paper and write for ten to fifteen minutes about whatever comes to mind about a particular subject. Do not worry about grammar or punctuation at this point. Here are examples of free writing from students who were given ten minutes to write on the general topic of "nature."

Student 1:

I’m really not the outdoorsy type. I’d rather be inside somewhere than out in Nature tromping through the bushes. I don’t like bugs and snakes and stuff like that. Lots of my friends like to go hiking around or camping but I don’t. Secretly, I think maybe one of the big reasons I really don’t like being out in Nature is because I’m deathly afraid of bee. When I was a kid I was out in the woods and ran into a swarm of bees and got stung about a million times, well, it felt like a million times. I had to go to the hospital for a few days. Now every time I’m outside somewhere and something, anything flies by me I’m terrified. Totally paranoid. Everyone kids me because I immediately cover my head. I keep hearing about killer bees heading this way, my worst nightmare come true…

 

Student 2:

We’re not going to have any Nature left if people don’t do something about the environment. Despite all the media attention to recycling, we’re still trashing the planet left and right. People talk big about "saving the environment" but then do such stupid things all the time. Like smokers who flip their cigarette butts out their car windows. Do they think those filters are just going to disappear overnight? The parking lot by this building is full of butts this morning where someone dumped their car ashtray. This campus is full of soda cans, I can see at least three empties under desks in this classroom right now…

These two students reacted quite differently to the same general subject. More writing on either of these might have lead to a humorous speech on bee phobia or a call to action on a college recycling program.

Often free writing will not be as coherent has these two samples, but by allowing one’s mind to roam freely over a subject with no restrictions, one may remember or discover topics they feel strongly about and wish to introduce it to others. 

Did You Get Some Ideas?

These are just a few methods one can use to start generating ideas and narrow the focus of one’s speech. There are many more techniques that one can read about in any writing textbook (which can be found in Willis Library). There is a writing lab on campus in the Auditorium building that will be able to help not only in brainstorming techniques, but also in outlining and proofreading. The following is a list of websites that also will help in this process of your speech assignment:

Overcoming Writer’s Blockhttp://leo.stcloudstate.edu/acadwrite/block.html

Using Specific Concrete Detailshttp://leo.stcloudstate.edu/acadwrite/sonsorydetails.html

The Writer’s Blockhttp://www.sff.net/people/lisarc/into2.htm

** The techniques presented above were taken from:

Wyrick, Jean. Steps to Writing Well. 5th ed. New York: Harcourt, 2002.

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