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Stephanie M. L. McVicker

141 Valley Way � Weirton, West Virginia 26062
(304) 670-7518 � [email protected]

Marketing � Public Relations � Web Design
Graphic Design � Writing � Speaking


Management Strategist with cross-functional expertise in business and financial analysis, financial planning, marketing and new business development. Provide strong analytical skills with business acumen to positively contribute to the organization's bottom-line.

Consistent record of forging strong business relationships with prospects and clients. Readily establish a positive rapport with team members and work collaboratively to achieve corporate goals.

Computer literate in multiple operating systems, software applications, and programming languages. Knowledgeable in design programs such as Quark Xpress, PhotoShop, Illustrator, Front Page, and DreamWeaver, as well as in HTML and JavaScript programming. Keep up-to-date with changes in technology and the business implications of new technology.

Education


Robert-Morris University - Moon Township, Pennsylvania
MS in Communications and Information Systems, 5/02

Pennsylvania State University - Beaver, Pennsylvania
Webmaster Certification Program, 12/00

Marshall University - Huntington, West Virginia
BA in Public Relations, 12/99

Experience


The Goodman Company - Fort Steuben Mall - Steubenville, OH
Marketing Director, 6/04 - Present

Direct all Marketing functions for shopping center, including Customer Service functions and employees, event planning, special promotions, merchandising, public relations, Web site content, internal and community relations, budget and media buys.

Key Achievements:

� Coordinated revenue generating events with major league sports teams, the Chamber of Commerce, local businesses and community groups.

� Attended a major conference for shopping center management, earning a certificate for my participation.

� Work with media representatives and management to secure partnerships in various promotions and increase awareness of our center.

� Streamlined Customer Service processes for 23% more efficiency.


Ardex Engineered Cements/The W.W. Henry Company - Aliquippa, PA
Marketing Communications Coordinator, 6/00 - 6/04

Coordinate Marketing Department activities, including product packaging, new product launches, product merchandising, public relations, Web site content, international design standards, internal and external communications, advertising, direct mail and news article writing.

Key Achievements:

� Develop product packaging design for Lowe's Home Improvement Warehouse, The Home Depot, Ace and True Value stores.

� Saved the company an average of $2,000 per month by bringing public relations activities in-house.

� Develop marketing materials for new product launches as well as existing product promotions.

�Chosen to represent the Marketing Department on the Ardex International Corporate Standards Team, Technology & Operations Team, National Account Team, and at national trade shows.


US Airways Federal Credit Union - Moon Township, Pennsylvania
Marketing and Business Development Specialist, 6/00 - 5/02

Provide key marketing and business development support for organization's financial business. Analyze and develop marketing strategies for products and services. Project manager with responsibilities ranging from graphic and Web design, along with writing and editing. Research and implement several marketing campaigns from the beginning. Key speaker at business development presentations and trade shows. Nominated for several committees by the Assistant Vice President of the organization.

Key Achievements:

� Developed and implemented marketing materials for a campaign which earned the organization more than $100,000 in only three months.

� Key speaker at presentation which gained 98% of people in attendance as members of the Credit Union.

� First Place CUES Golden Mirror Award Winner for Logo Design.

� First Place CUNA Diamond Award Winner for Complete Marketing Campaign.


Magnolia Graphics - High Point, North Carolina
Advertising Account Manager, 12/99-6/00

Account manager for the largest community advertising company in the United States. Duties included business to business advertising, developing advertising and gaining new customers through sales presentations. After only two months, was chosen to represent territory in a company-wide conference in Florida. Responsible for training new employees after three months, as well as securing business in "unpromising communities."

Key Achievement:

� Secured multimillion-dollar clients such as Wal-Mart, Target, Lowe's, McDonalds, and Columbia Gas.


Weirton Steel Corporation - Weirton, West Virginia
Corporate Communications Intern, 5/99 - 8/99

Undergraduate internship included writing press releases, video news release distribution, "Stand Up For Steel" campaign work and garnishing the political support of the United States Senate and Congress. Participated in several news conferences, working closely with the company's spokesperson and upper management. Updated corporate Web site.

Key Achievement:

� Development of key internal filing system which produced time improvements when researching.

Computers


Operating Systems Windows 98 / 95 / NT / ME, Macintosh

Office Productivity Word, Excel, PowerPoint, Quark Xpress, Adobe PhotoShop, Adobe Illustrator, PageMaker.

Programming HTML, JavaScript, Front Page, DreamWeaver.


Affiliations


International Council of Shopping Centers (ICSC), Active Member.

Public Relations Society of America (PRSA), Member, Pittsburgh Chapter Professional Development Series Committee Member, and Member of the Corporate Section Executive Committee.

Delta Zeta Sorority, Active Alumnae, former Vice President and Public Relations Chairman.

141 Valley Way � Weirton, West Virginia 26062 �
(304) 670-7518 � [email protected]


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