EXECUTIVE SUMMARY

Introduction

NAME COMPANY was founded in 19___ as a -- corporation /partnership /limited partnership /sole proprietorship /other? Located in NAME CITY, Company -- provides /manufacturers -- and markets NAME & CLASSIFY PRODUCT OR SERVICE. The product/service is/will be sold BRIEFLY DESCRIBE SALES/DISTRIBUTION METHOD. Our market scope potentially encompasses NAME WIDEST POSSIBLE MARKETPLACE.

Company is owned by NAME PRINCIPALS. Each principal holds ___% of the equity/assets.

Company is now seeking -- a strategic partner contributing resources and skills /investment capital of $___ /a loan of $___ for ___ years/a $___ line of credit /other? -- needed to -- start-up and become operational /complete product development /launch product/service in the marketplace /implement our marketing plan /build the business to the next level /other?

Combined with -- owners' cash investment of $___ /owners' resources and skills -- the collaboration/infusion would provide the -- collective skills and resources /working capital and cash reserves /growth capital /other? -- needed to produce revenues with positive cash flow and excellent returns within one/two/three years.

Product/Service Concept

NAME PRODUCT/SERVICE is a DESCRIBE CONCEPT (UNIQUE FEATURES, ADVANTAGES, PRICE). Product/Service uniquely satisfies market demand for DESCRIBE KEY BENEFITS OF PRODUCT/SERVICE TO THE CUSTOMER

Target Market

Our target market consists of BRIEFLY DEFINE TARGET MARKET. This niche provides immediate marketing opportunity, and according to -- industry experts /business media /other? -- it will grow steadily/rapidly for the foreseeable future. 

Competitive Position

This niche currently is -- without recourse to /underserved by /dissatisfied with -- alternative offerings. This is mainly due to -- sparsity of participants in this new field /competitors' inconsistent product quality /competitors' outmoded product features /competitors' high pricing /competitors' indifferent customer service /competitors' spotty product availability /competitors' slow delivery /competitors' lack of environmental correctness /other? ......

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