Alex Norman is played by Jeremy Meeks. Alex is the perfect foil to his stepbrother Kendal's nefarious schemes and machinations. From humble beginnings, Alex has been thrust into an unimaginable world of opulence and power through his mother's marriage to Adam Cashman. Desperately yearning to rekindle a broken romance with Ivy Hallow, Alex must not only contend with Kendal's wicked schemes, but also the strange powers which may have sinister plans for the ethereal Miss Hallow.