Pasta Amore - Menu Design, Adobe InDesign

Pasta Amore is a family inspired restaurant with amazing food. The demographics for this restaurant is middle class families because Pasta Amore provides a warm and fun atmosphere where families can enjoy their meal while having a good time. This is relevant to the brand because the emphasis of the brand is family.
I decided to make the first page the “title page” which only includes the name of the restaurant, the photographs of fresh ingredients and a catchy phrase by Louise Fresco. I wanted the front page to be simple but full of love. The light wooden texture used as background, the easy and friendly layout and the delicious photographs successfully captures Pasta Amore’s mission which is to provide a warm atmosphere for families. It also captures the importance of their food always being fun, fresh and filled with love.