Mission

The mission shared by everyone in Chica Fashion is to be the market leader in the apparel industry. We are committed to achieving this goal through hard work, discipline and creative endeavor. Currently, Chica Fashion Company is consolidating its operations in order to be even more streamlined.  We are also working towards expanding the business on a regional basis. At presents, we have a growing presence in the country and we believe that there is great scope for growth.

 

Company Overview

Our Story

Chica Fashion began as a backed operation in Malaysia's apparel industry, trading and supply garments to order for retailers and distributors. It has entered the new millennium as a major force in Malaysia's multibillion textiles and garment industry.

 

Product

Our Product

Chica Fashion is mainly an integrated operation that controls its products - fashion wear and accessories - from concept stage to  merchandising and image marketing. Each brand represents a fashion philosophy, each philosophy covers a comprehensive range of product aimed at a targeted consumer. Brand image is strongly backed up by real value: quality, functionality and price.

 

Our Brands

We address fashion-conscious consumer of both sexes and all ages. We have focused on the fast changing tastes of woman, men and children consumers on clothes, scarf and skirt, hat and others.