How to Write Great Testimonials and
Why it Can Increase Your Profits Incredibly!
By: Laurie Meade
Everyone likes to read or get a referral about something they are
considering buying. It helps overcome that fear of mistrust. Do you know how
to get over that fear of mistrust with your visitors on your website?
Use great testimonials of your product. Its like the friend who recommends a
certain dentist, doctor or plumber. You would rather use the friend's
referel, than pick a stranger out of the yellow pages. I know I would. Would
you like to know how to get these wonderful comments that praise your
products?
A good testimonial is descriptive, using words that entice feelings of
happiness, satisfaction. Words that show a customer is very happy that he
bought the product. Descriptive phrases that show how the product has
increased the customers, profit, time management, etc.... You probably
thinking, yeah right, and just who is going to do that, for me?
A good testimonial also has a live link and person connected to it. Another
requirement to fulfill. Actually this requirement becomes your selling
benefit to your testimonial request.
A great testimonial is very important in the world of online
marketing.
The human voice, touch and feel, is not present in your sales pitch on
the website print. Adding several testimonials for your product, with live
links, will increase trust and credibility for your business. Okay, I hear
you thinking, so just how do I go about getting these wonderful words of
wonder for my product?
What many business owners don't realize is how easy it is to get
testimonials.
So, how do you get unsolicited testimonials? Well, you could just ask?
Make sure you have a quality product.
First, remember that the good you do comes back to you. Offer free review
copies of your product to newsletter publishers and other parties likely
to have an interest in your product.
They have a stake in being honest and in backing up anything they've said
about your product. That will get you started.
Then, if your product is good, you will receive good feedback from your
readers.
When you get something you'd like to use, write to thank them and ask if
you can quote them. Tell them you'll link to their website if they like.
Then you've got an unsolicited testimonial from someone likely to stand
behind what they said because it was an honest and unsolicited comment to
you.
Be sure and let them know that you will be posting their comments with a
link to their website. Offer to post links to their site directly from
their testimonial. They will get extra traffic to their site just for
telling the truth about their experience with your product! Do you see how
this can be a win -win situation for both businesses involved?
You would be amazed at how fast you can grow your own websites traffic
with testimonial links on other sites. When I check my web statistics, it
amazes me how many of my visitors are generated from a link from another
webmasters sales page!
This technique will also help you get your website link rating for the
search engines increased. It will help you build credibility has an
expert. It will also help you build relationship with other online
internet marketers.
Can you ask for much more than that?
Laurie Meade is editor of the "Yes You Can!" Ezine. She focuses on
reviewing information products, software, webmaster tools, and
resources. She tells it like it is, the honest facts in her own words
and opinions. Get a
review written for your
product or service! Visit her website, or her
blog
for more resources and great help with your webmaster needs.
|