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7 Tips for Winning Customer Appreciation &
Loyalty
- By Laurie Meade
I am sure you have heard it
before. The money is in your list. Follow up with your
customers or your business will die. Here is a good list
that will help you stay targeted in the right direction
toward building your customer database.
1. Make others feel important. Put them first. You
need to make sure your writing puts the WIFM, (What's in it
for Me?} thoughts in their minds. Emphasize the advantages
you can offer them. .
2. Draw a picture in their minds.
Customer's need a clear idea of what benefits are involved
for them. They need to understand how they are going to gain
advantages over other's by owning your product. Use stories
to create a vision of how they will succeed after following
the information you provide to them.
3. Follow the golden rule.
Go over your ad copy. Put yourself in the place of your
customer. How would you feel if this were you making a
purchase. Is what you are offering worth more than what you
are asking? Is it believable, or does it sound hyped up to
much? Treat your customers the way you expect to be treated
. An unhappy customer will not help your business grow. You
want them to be so happy they can't wait to do business with
you again.
4. Share some of your flaws.
If people suspect that you're covering up your mistakes, you
will lose credibility. Get real, share a little bit of
yourself, show them how a problem for you ended up with the
development of a product as a solution.
5. Never criticize other businesses harshly.
Negative advertising bashing will only come back to haunt
you. Public praise encourages others to excel, but public
criticism only embarrasses and alienates everyone. If you
bad mouth a competitor, your customer may fear that the next
person you speak badly about may be him.
6. Be open to feedback. Encourage it.
You need to be available to your customers. Automation is
good, but make sure you answer feedback promptly and
whenever possible with a personal touch. Make autoresponsder
messages as personalized as possible without overdoing it.
Email other website owners, compliment their sites, ask
questions, and observe how business is being handled. Often
you will gain new insights into your work and find new
opportunities. This is how joint ventures are born.
7. Deal with problems and conflicts quickly and
positively.
No one wants to deal with irate customers. Look at a problem
customer as an opportunity to learn and grow, rather than as
a thorn in your side. Your business will benefit from the
experience. Analyze how the problem can be avoided in the
future.
I recently had one of my subscribers email me asking me
questions on where he could promote his ebook. I had tons of
resources on my hard drive I had saved, but knew it would
take me some time to put a list together.
I emailed this subscriber, told him it might be a day or so,
but that I would put a list together for him.
The next evening I spent a few hours building this list. I
also forwarded him an ezine that specialized in this area.
The feedback I received from him was awesome and made my
day. I learned something very valuable too.
I had been under the assumption, that just because I could
find it, everyone else could too. The list I compiled will
become part of my major information product I offer. It was
a win-win for both of us. I made a friend in the process as
well.
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Author : Laurie Meade She focuses on reviewing
information products, software, webmaster tools, and
resources. She tells it like it is, the honest facts in her
own words and opinions. No hype, just the strait truth! A
WAHM who wants to help other's who are trying to figure out
what works and what doesn't! Visit her website at
Laurie Meade, Freelance
Writer, Reviewer and WAHM
http://lauriemeade.com
http://lauriemeade.blogspot.com
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