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WINNING STRATEGY
PATH TO OLYMPIC AD GLORY visa application IS LONG-DISTANCE EVENT
By HOLLY M. SANDERS
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Posted: 4:09 am
August 4, 2008
Olympic stars can translate into pure gold for advertisers - but only if the corporate sponsors can run the marathon courtship today's deals require.
For example, while most people will discover 19-year-old visa requirement for serbia swimming sensation Katie Hoff when the Beijing national visa unit juarez Olympics kick off this week, Visa has been eyeing her since the 2004 games in Athens.
Visa didn't wait for Hoff - billed as the female Michael Phelps - to make it to the podium. The credit-card giant added her to its Olympic roster four years ago, banking she will be a breakout star in Beijing.
"She is very applied card visa versatile and similar to Michael," said Peter Carlisle, director of Olympic and action sports at Octagon, which represents Hoff and Phelps. "We had our eye on her and so did Visa."
Most Olympic advertisers place their endorsement bets well in advance of the event. Sports marketers, agents and the media spend hours analyzing the athletes most likely to win medals and have identified those with the amazon visa most compelling personal stories. But for all the dollars thrown at athletes, just a handful will chase visa accounts land big endorsement h1b visa nursing jobs deals.
"Nowadays, the breakout stars are few and far between," said Q Sports founder Patrick Quinn, whose clients include Olympic weightlifter Melanie Roach.
"It's increasingly difficult to come by an unexpected win."
Moreover, the race to seize on those as-yet-unknown talents uk visa fees has become even more competitive as corporate marketers look to live sporting events to draw audiences.
Visa is already evaluating its lineup of reloadable visa card major bank athletes for London in philippine visa extensions 2012. Meanwhile, marketers will start working the phones as soon as Beijing is over.
"Within two weeks of conrad j-1 visa waiver program physician Beijing, we will have done air tran visa our first outreach," said Quinn. "You have companies that laugh, but you have to do it."
To maximize exposure, marketers prefer to put their ad dollars behind athletes leading up to the Games. Agents also hustle to land clients on mag airport visa for kazakstan covers and TV, a process that can take months.
"A lot of what you see - the positioning and the developing of the athletes' images for corporate interests - is done well in advance of the Games," said Carlisle. "I'm less interested in signing an athlete after they do well at the Games."
Marketers say there student visa uk is always the chance lowest interest rate canadian visa an athlete will emerge during competition. schengen visa info But with football season up next, the spotlight only lasts so long.
With athletes Hoff and Phelps, Octagon is looking to prolong the spotlight. The company is visa expiration on passport planning a sponsored media tour for the pair and the firm's other Olympians as soon the Games wind down in China.
"That's when athletes can cash in," said Scott Sandford of Davie-Brown, a sports and entertainment marketing firm. "It's a small window of time."
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