Each Blue Marlin page is less than two printed pages, making navigation quick and printing easy. This is beneficial because viewers may want to print out a particular clothing item or photograph, or even some information about their favorite vintage baseball team. All boxes of text are concise, clear and interesting -- all good qualities of style in any form of writing. Blue Marlin intends for the hats and clothing they manufacture to serve as conversation pieces as well; the information about each historical team is valuable to the sale of each product. For example, when a person wears Blue Marlin's Alcatraz Prisoners hat, it may be unfamiliar to others and they will inquire about the team, and eventually where the hat was purchased from. This is a great marketing strategy to inform the consumer about the sportswear they are purchasing and the team behind the name.
