“Dress is a foolish thing, and yet it is a very foolish thing for a man not to be well dressed”

Colour and Style Analysis

One of the most important – but least understood – functions of male attire is to direct the viewer’s eye toward the face.

 “Never underestimate the power of what you wear. After all, there is just a small bit of you sticking out at the neck and cuff. The rest of what the world sees is what’s draped on your frame”     And which colours end up framing this “small bit of you” can make the difference between a successful man and a struggling one.

Colour influences first impressions more than any other aspect of attire. When the face is surrounded by tones of colours that enliven the face’s natural vitality, its ability to provoke immediate and positive responses is heightened.

Whether you are starting a career and need to build your first serious wardrobe, or want to add a bit of panache to your attire, or merely become an educated consumer, Imago can help you take control of your image destiny.

First Quote by Lord Chesterfield

Second Quote by Oscar Schoeffler, fashion editor of Esquire Magazine