Newsletter of The National Campaign to Prevent Teen Pregnancy

Winter 1998

To coincide with the release of the report, NBC also announced the launch of "The More You Know About Teen Pregnancy Prevention" campaign at the press conference. NBC-in partnership with the Kaiser Family Foundation, the Ad Council, and the National Campaign-is undertaking a high-profile, multi-pronged effort designed to educate young people on how to avoid teen pregnancy. "This partnership provides parents, caring adults, and educators with the tools they need to educate young people about the critical issue of teen pregnancy," said Dr. Rosalyn Weinman, creator of the series of NBC "The More You Know" campaigns.

The elements of the new campaign include:

On-air public service messages featuring such NBC talent as Lisa Kudrow (Friends), Katie Couric (Today Show) and Laura Innes (ER).