Presentation of the product

This is an special kind of coffee from Chiapas with special characteristics like:

To cultivated in a special place with enough shade

Totally organic by nature

100% pure

with a lot of quality

It has different presentations I mean different kinds of quantity.

To do an a proyect of exportation is indispensable to know that the company is in condition to export, also to realize an analysis of itself an to all the products in a global mark

Also is so important to determine if a product or range of them.

TARGET MARKET

Once that we have selected the product that we want to export, we have to analyze the market or markets that we want to export our product to determine an objective market.

To all the possible markets that we can export, is better to choose one or some that offer the best sellers perspectives and the lowest commercial risks and all the countries that demand the lowest inclination expenditures.

After done everything.

Exist an parallel market where the criterions aren’t profit, there are ethics and of solidarity it is called just market and is a net was born in the 80’s in Holland, Germany and Switzerland and like the name said, the organizations of the just market buy to the Indians people the coffee, tee, honey, craftsmanship and many other things, it is done paying a bigger price to sell it directly to the north Europe without intermediary , paying a bigger price in the stock-exchange and giving favorable conditions to the producers.

Other important countries that buy the coffee are:

E.U

Canada

Areas of Europe such England , France ,Germany.

So I decided to export my product in that countries because they are the best to export that kind of product and I have much more possibilities to sell my product

INFORMATION

Before we have to care specially some points such as:

To consider the capacity of the production to obtain the volume that the market is demanded

To get with the technical specifications and the require characteristics of the product

To calculate all the cost and price of all the quantity sold to won’t lose utilities or to sell fewer that your cost

To have the different contracts that consider the different rights and obligations of all the parts

To contract the safe

To bring security to the consumer and our pay historical

To use credit cards

To export my product I have to know all the restrictions or the lowers such as:

To know and understand the benefit that it can give to the country (Mexico) and particularly to the coffee producers, all the activities that are relate with the coffee job.

To define , establish and call the necessary programs to impulse and to do the production better and the quality of the product has to do better too, with competitive criterions, .

Mexico is a member of the international coffee organization since its foundation (1962), and since that moment Mexico have signed 4 agreements been the most recent in 1994 where the extension will be until September 30^th and have participated in their programs by conduct of different resorts such as the Mexican coffee institute and actually by the Mexican coffee advice.

To the firm of the international coffee agreement of 1994, the signatory governments recognized the exceptional importance of the coffee from many counties economy that depends of this product to obtain currencies and to continue with their program of economy and social develops.

Also recognized the necessity to foment the develop of the productive resorts and the increase and maintenance of the employers levels and the income in the coffee sector of the countries to obtain just wages, and a level o life much more rise and major job conditions.

The object of the OIC (International coffee organization) are:

To get the best international cooperation about the question of the word-wide coffee plantations

To provide a place to the consults and business and reunions about demand and offer of the international coffee plantations

To do easier the enlargement of the coffee international commerce by the recompilation, analysis and dissemination of the statistic facts and the publication of the indication prices and others market prices.

To serve like compile, exchange, and publication of economic and technical information center about coffee

To promote studies and shapeless about coffee

To encourage the coffee consume.

The international coffee organization has other places or trades on London and his members are:

Angola

Austria

Belgium / Luxembourg

Bolivia

Brazil

Burundi

Colombia

Congo

Costa Rica

Cuba

Chipre

Denmark

Equator

El Salvador

Ethiopia

Finland

France

Germany

Gana

Greece

Guatemala

Guinea

Haití

Honduras

India

Indonesia

Irlanda

Italy

Jamaica

Japan

Kenia

Malawi

México

Holland

Nicaragua

Nigeria

Norway

Papua

Nueva Guinea

Paraguay

Portugal

Ruanda

Spain

Switzerland

Sweden

Tanzania

Thailand

Uganda

Venezuela

Vietnam

Zambia

Zimbabwe

Reino Unido

England

The international coffee advice is the supreme authority of the organization and it is compose by all the members of he OIC

Also I need the (RFC) where all kind of person (moral or physical person) that realize the lucrative activities have to pay taxes to the federal taxpayer government registration .

There ere two forma to do that:

*Like physical person with an entrepreneurial activities; to do that is necessary to present an inscription request to the RFC with a document of identify that can be the birth certificate and address proof

*Like moral person (company) the forma more frequency to built a company is by the limited society regime where their most important requirement are:

To have minimum 2 partners

To have a social capital minimum of 50,000 person

To built a company in the presence of the public notary

To register the company’s name in the external relations secretary

The RFC spend use to:

To progress the lean mechanisms like the temporal importation program to produce exportation articles, constancy of companies with a lot exportations, assembly plant of exportation program

To realize transacts to government dependences and the banking institutions

In the international commerce is necessary to protect the industrial propriety rights such as:

Brands

Commercial designs

Investment

With a the intention that the Mexican products exported will arrive to the goal market with a competitive price, the federal government compensates the IVA that the exporter have paid to buy the input that were use in the product when it was done.

That’s why the products that ere exporting has a rate of 0% of IVA and is requirement the some documentation

GLOBAL MARKET STRATEGIES

We have to introduce new systems and new technology in the seller process; also we have to be more competitive, efficient and to have or to know the reality of our costumers, by my adhesion to the new technology and political business.

One form that many people spend have been the universal computational web of internet.

The global market is the rearrangement to the focus of the economy and the international exchanges: political, commercial and cultural; also the transform of the old forms to do the politic and to promote business, by other mews forms and more aggressive forms, that also has a new form to look at and to do all the things in a world more demanding.

One kind to do that is to try to attract to the custom using the traditional strategies where the market, publicity, promotion, price and distribution efforts were things that made or to said the company’s strategies, now is necessary truly to know to the costumer; to know them directly without intermediaries, to know them in the direct form but how can we do that?……we have to join the organization’s strength including to our providers and distributors inside the concept of total quality with the propose to identify to the consumer and to integrate them to the company’s decision.

Also we have to know how the company is acting? And the level that has our company and the level that has the other companies with the goal to analyze how the costumer is attending themselves ?

The new strategic focus tour around of the consumer and get a competitive position in the market.

One strategic is to consider the global market conduct and we have to explore other forms to think and to act to adjust our expectation and to modify our conducts.

To analyze is the crucial point to start the strategic thing.

First we have to search the clear understanding of the particular character of each element in a juncture given and then to the most complete use of our brain power to the restructuring of the elements in the most advantageous forms.

The globalization strategies in this years are demanding not only to have an strategic mind, also truly information systems that they can permit us to put in a play or in a roll of the ability strategies

The first step that we have to follow consist in to be conscious of the necessity to have the strategies; to have a vision and to determine the company’s goal: Generally the company’s management are concreters to live the present and not to live the future and that is pretty important to think.

We have to have the determine the planning horizon of the company with his stage and objectives Cleary determined that permit us to the graduate the successive approximation: To evaluate the diagnostic and prognostic actions and to correct on basis of controls much more efficient it has to be a law. The strategic plan and the coherent general plan to permit us to ripen, the management, executive, operate talents, when these are in a empresarial system perfectly establish, but the process of ripen don’t have to exclude the creative and the develop of the instincts, because this is the base of the strategic mind.

The second step is to design the strategic and exist evidence that show us that the managements know what is the strategic plan but they don’t use it in the company.

We have to be care with the program activity aspects, to plan the production and the sales, to do the buy and financing plans, to do the publisher and promotion plan to counteract the competence, but all of these thinking and acting strategically because we have to defeat to the competence.

The next step is to take a decision to do the company’s strategic and it means to determine What do we are?, How do we are?, Where are we? and How will we want to become?.

The real potential analyze of the company is the firs important step to embark the strategic decisions. Like we indicated before…..our own know is essential to can promote some kind of change with sense in the organization. To know the weakness and fortress the company that can permit us to evaluate the necessity actions to promote the change to administer and to do everything strategic.

The fourth step:

Once known the institutional fortress and the weakness, now the important is to decide What will we do? And the form to do that.

We have to training our managements, executives and the operation personal with the idea of a new administrative culture.

Fifth step:

We have to use or to spend the diagnostic studio of the economy and to know our socioeconomic capacity to have a clear idea of the position that we have and to know the new market tendencies.

Sixth:

The way to the totally clear and the total excellence with all the implications that we have been analyzing

Like a summary, these are the global strategies:

National market consolidation

To experiment in the international market

To pierce in the international global market

How can we analyze a global strategic?

To integrate the global equipment

To define the business

To identify the key markets

To identify the most stronger competitors

To comp rove the basic strategic

To comp rove the countries selection

To diagnostic the industry global potential

To evaluate the actual job and the potential employment of the global strategic influences

To evaluate the organization capacity

To develop global programs

EXPORT TRADE MECHANICS AND LOGISTICS

Customs dispatch

An important part to the exportation is the customs dispatch, that isn’t other thing that the acts and relative formally united to the exit of merchandise to the national territory through to the customs, to be that, the export has to present the merchandise in the customs with the end to the merchandise going to be examine by the authority to be couple by kinds of documents and to liquidate the exportation taxes that in scare ocations are proceeding

Is an obligation to present in the customs an exportation petition in the official approve form by the Secretaria de Hacienda y Credito Publico by conduct os an customs agent or customs authorizes.

The exportation petition has to be accompany by:

The documents that proof the regulations or restrictions not related to customs tarrifs or related to customs tariffs fulfillment to the exportation

Is to recommending to indicate the series numbers, part, brand and model or the technical or commercial mecessary specifications to identify the merchandise and to distinguish them to others similar

The documents that have to annex to the petition have to be provide by the export, including the assignment or chatge letter where the export are turning the instructions to the customs agent to the dispatch customs realize in clear and precise form.

In this has to stablish minimum the next facts:

Who is awarding the assignment

Whom customs agent is it awarding

Place and data

Kind of merchandise

Package

Quantity and value

Customs exportation regime

More information about shipment

COMMERCIAL BILL

Is necessary that all kind of shipment has to be protect with a commercial bill. It is presenting in original form with 6 copies, it has to be signing in Spanish and English and has to include the next information:

The original customs and the original country, the enter port of the goal country, the enter port of the global country

Name and address to the seller or embarker

Name and address to the buyer

Detail description to the merchandise (name that it is known, the quality, the brand, the numbers, symbols that is using by the manufacturer to it) doesn’t have to certain confuse numeric descriptions.

Quality, weight and the shipment measure

Price of each send merchandise, saying the kind of coins

Kind of currency used

Sold conditions fear with the international commerce conclusion

PACK LIST

The pack list is a document that permit to the export or to us, to the carrier, and to the security company, to the customs and to the buyer to identify the merchandise and to know their contents of each package or boxes; we have to realize a methodical bale where it has to be coincide with the bill.

With the pack list to the export gives the guarantee that during the travel of his merchandise we’ll to have a clear document that can identify the complete shipment to in case to disappear it we can do a reclamation to the security company.

To the necessary transport is necessary to consider all the travel that the merchandise has to do, taking the know the pacting negociation. In function that we said before, some ways that we can use are:

Also we have to prevent the form that the customer wish to receive his product in closed truck or plataform

Is the title that expedite the transporting company in the original form and with 6 copies of it In it is to indicating that the merchandise have been embark to a determinate destiny and this is a form to know the condition that the merchandise are being. Since that moment the carrier or the haulage contractor is the responsible to the fordward and the custody of the merchandise until the destiny point to came to an agreement conditions.

In this title is including in the documentation that is sending to the import. The average of the doument of transport has to coincide with the credit letter or sell contract and the bill.

Is pretty important to do a reading to the shipment know. The container is a way to put in storage the merchandise and transport them not wrapping

INTERNATIONAL DISTRIBUTION SYSTEM

Well such as I wanna export to USA, Canada, England France and Germany I going to do that by aerial form, or truck, boat or a combination of them, all depends the place such:

Firs I can send my merchandise by truck, since my initial place and when it pass the frontier zone, it can continue their toward until the final place because is not fat from Mexico

*The first way can be by airplane but first I need a truck because I need carry the merchandise until the airport once it was done I can translate the merchandise to the airplane and send it until England when it will arrive, in that place will waiting a truck to carry the merchandise until the final destiny

*The second way is to using a truck and to carry all the merchandise until a closest port, once was that done, a boat will go to England in a specific port and done that…..a truck going to bring the merchandise to the buyer.

Like in the example that I did before…….first in al truck…….then the airplane and the last step the truck will carry the merchandise.

GLOBAL ADVERTICING AND PROMOTION MARKET

An international coffee fairs: There are an events that are done specially to kind of products to the global and international level, in that kind of fairs I can give to prove my coffee and to explain the quality of my product this form to promotion of my product is a good idea because I have direct contact with the consumer and in that form I can know what kind of things are preferring by them and one thing that is pretty important is the direct contact with the consumer and is to necessary to be kindly or nicer with them to give them a lot of trust to be familiarity with the product.

In the grocery stores I can give a prove of my product and I thought in that place because is a place where all kind of peple are much more open to prove mew things in the market and when they prove my product I can say them that if they buy one pack of the product I’ll give them other smaller totally free only to prove it.

In the different coffee shops can give it to prove them totally free or with the buy of the product gave them a small prove of my product.

In the T.V. I can do some publish of my product saying all the element that it contains and the quantity with a we working the product and…….I don’t know I kind of promotion

PRICING FOR INTERNATIONAL MARKET

Well it depend totally by the production cost, transporting. Packing expenses, transport, taxes and the quality of the product