Globalization
Sceptics.
The world carries on much the same as it has done for
many years. Most countries only gain a small amount of their income from
external trade. Moreover, a good deal of economic exchange is between regions,
rather than being truly world-wide. The notion of globalisation, according to
the sceptics, is an ideology put about by free-marketeers who wish to dismantle
welfare systems and cut back on state expenditures.
Radicals.
Not only is globalisation very real, but that its
consequences can be felt everywhere The era of the nation state is over.
Guiddens.
Sceptics or the radicals see the phenomenon almost
solely in economic terms. This is a mistake. Globalisation is political,
technological and cultural, as well as economic. It has been influenced above
all by developments in systems of communication, dating back only to the late
1960's.
Instantaneous
electronic communication isn't just a way
in which news or information is conveyed more quickly. Its existence alters the
very texture of our lives, rich and poor alike.
When the image of Nelson Mandela maybe is more familiar to us than the face of
our next door neighbour, something has changed in the nature of our everyday
experience.
Nelson
Mandela is a global celebrity, and celebrity
itself is largely a product of new communications
technology. The reach of media technologies is
growing with each wave of innovation. It took 40 years for radio in the United
States to gain an audience of 50 million. The same number were using personal
computers only 15 years after the PC was introduced. It needed a mere four
years, after it was made available for 50 million Americans to be regularly
using the Internet.
It
is wrong to think of globalisation as just concerning the big systems, like the world financial order. Globalisation isn't
only about what is 'out there', remote and far away from the individual. It
is an 'in here' phenomenon too, influencing intimate and personal aspects of
our lives (family values, etc).
Local
nationalisms spring up as a response to
globalising tendencies, as the hold of older nation-states weakens.
Globalisation creates new economic and
cultural zones within and across nations (Hong Kong, northern Italy, or Silicon Valley in California,
BarcelonaI.
The
ideological and cultural control upon which
communist political authority was based similarly could not survive in an era
of global media.
The Soviet and the East European regimes were unable to prevent the
reception of western radio and TV broadcasts.
Television played a direct role in the 1989 revolutions, which have rightly
been called the first "television revolutions". Street protests taking place in one country were
watched by the audiences in others, large numbers of whom then took to the
streets themselves.
To
many living outside Europe and North America most visible cultural expressions of globalisation are American -
Coca-Cola, McDonald's.
Most
of giant multinational companies are based in the US too.
'reverse colonisation' are becoming more and more common. Reverse
colonisation means that non-western countries influence developments in the
west. Examples abound - such as the Latinising of
Los Angeles, the emergence of a globally-oriented high-tech sector in India, or the selling of Brazilian TV programmes
to Portugal.
Nation-states
are indeed still powerful and political leaders have a
large role to play in the world. Nations have to rethink their identities now
the older forms of geopolitics are becoming obsolete.
we see institutions that appear the
same as they used to be from the outside, and carry the same names, but inside
have become quite different. We continue to talk of the nation, the family,
work, tradition, nature, as if they were all the same as in the past. They are
not. The outer shell remains, but inside all is
different. They
are institutions that have become inadequate to the tasks they are called upon
to perform.
The powerlessness we experience is not a sign of personal failings, but
reflects the incapacities of our institutions. We need to reconstruct those we
have, or create new ones, in ways appropriate to the global age.
Tradition
The English word has its origins in the Latin term tradere, which meant to transmit, or give something to another for safekeeping. Tradere was originally used in the context of Roman
Law, where it referred to the laws of inheritance.
Property that passed from one generation to another was supposed to be given in
trust - the inheritor had obligations to protect and nurture it.
However,
The term 'tradition' as it is used it today is
actually a product of the last 200 years in Europe. In mediaeval times there
was no generic notion of tradition. There was no call for such a word,
precisely because tradition and custom were everywhere.
All
traditions are invented traditions.
Tradition always incorporates power, whether they are constructed in a
deliberate way or not. Kings, emperors, priests and others have long invented
traditions to suit themselves and to legitimate their rule.
The distinguishing characteristics of tradition are ritual and
repetition. Traditions are always properties of groups,
communities or collectivities. Individuals may follow traditions and customs,
but traditions are not a quality of individual behaviour in the way habits are.
For someone following a traditional practice, questions
don't have to be asked about alternatives. Traditions usually have guardians - wise
men, priests, sages. Guardians are not the same as experts
Traditions
are needed in society. They give
continuity and form to life. Tradition that is drained
of its content, and commercialised, becomes kitsch - the trinkets bought in
the airport store.
Autonomy
and freedom can replace the hidden power of
tradition The dark side of decision-making is the
rise of addictions and compulsions. The notion of
addiction was originally applied exclusively to
alcoholism and drug-taking. But now any area of activity can become invaded by
it. One can be addicted to work, exercise, food, sex - or even love. The reason
is that these activities, and other parts of life too, are much less structured
by tradition and custom than once they were.
Like tradition, addiction is about the
influence of the past upon the present; and as
in the case of tradition, repetition has a key role. The
past in question is individual rather than collective, and the repetition is driven by anxiety. I would
see addiction
as frozen autonomy. Addiction comes into play when choice, which should be driven by
autonomy, is subverted by anxiety.
In more traditional situations, a sense of self
is sustained largely through the stability of the social positions of
individuals in the community. Freud thought he was establishing a
scientific treatment for neurosis. What he was in effect doing was constructing a method for the renewal of self-identity, in the
early stages of a detraditionalising culture
The struggle between addiction and autonomy is at one pole of
globalisation. At the other is the clash between a cosmopolitan outlook and fundamentalism.In the late 1950's there was no entry for the word
'fundamentalism' in the large Oxford English dictionary.
Fundamentalists
call for a return to basic scriptures or texts,
supposed to be read in a literal manner, and they propose that the doctrines
derived from such a reading be applied to social, economic or political life. Fundamentalism gives new vitality and importance to the guardians of
tradition.
Fundamentalism
is beleaguered tradition. It is tradition
defended in the traditional way - by reference to ritual truth - in a
globalising world that asks for reasons. Fundamentalism it is the enemy of
cosmopolitan dialogue. It isn't confined to
religion (i.e. The Chinese red guards, with
their devotion to Mao's little red book).
All of us need moral commitments that stand above the petty concerns and
squabbles of everyday life. None of us would have
anything to live for, if we didn't have something worth dying for.
(philosophy/religion)