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Miss Lux Beauty 2004, Vientiane, Laos

19-year-old Chandaly Sitpraxay, member of  LaoPYs 2003,  crowning the winner of Miss Lux Beauty Contest  2004 last night at National Culture Hall in Vientiane capital, Laos. She will be the representative from Laos to join Miss International Beauty Pageant 2004 in China this year.

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20 finalists from all over Laos will participate in Miss Lux 2004, the celebration of the beauty of the Lao nation. The final round of Miss Lux 2004 will be held on 3 July 2004 at the National Culture Hall, Vientiane City, according to Miss Lux 2004 & Miss International Beauty Pageant 2004 press conference held here yesterday, 2 July, at Lao Plaza Hotel.
The final contest of Miss International Beauty Pageant 2004 is scheduled to be held in the People's Great Hall in Beijing, China, in October.


"This year we have the privilege of crowning the winner of this contest as Miss Lux 2004 and as the proud representative of the Lao nation in the Miss International Beauty Pageant 2004, hosted by International Cultural Association of Japan" said Mr. Maks Mukundan, General Manger, Indochina Business unit Unilever Thai Trading LTD.


Miss International, to which the proud winner of Miss Lux title will be sent, is a world renowned beauty contest, which is counted as one of the three major titles together with Miss World and Miss Universe. It has been organized for over 40 years and, until last year, has been hosted in Japan. In recognition of the tremendous advancement of the Chinese economy the Japanese organizers have decided to relocate the contest to Beijing for the first time in Miss International's history.


This is the first time a Lao person would attend a beauty contest of this scale representing the nation of Lao PDR. "As owners of Lux brand we are proud to be able to support this initiative as I have no doubt this will add further momentum to the Lao government's effort in promoting Lao as the destination for tourism, culture, business and investment opportunities" he said.


Unilever believes firmly in the potential of the Lao market and since it embarked on the market development task in 1995, the company introduced a number of world class everyday consumer brands such as Lux, Close Up, Breeze, Viso, Pond's, Sunsilk, just to mention a few. "Business in an environment such as Laos is both challenging and rewarding and speaking from my own experience of nearly 5 years of engagement with Laos, I believe the prospects are very bright in the future" he added. Item ends

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