 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Hip Hop Fashion... |
|
|
|
Interactivity Continued... |
|
|
 |
|
|
|
Similarly, the Fubu website has several interactive options available to the user, that familiarizes one with thier product. There are options available to view commercials which advertise their clothing, as well as to catch the latest hip hop videos, and music from artists such as the 54 platoon.
Hip Hop artist turned fashion designer, Puff Daddy, has created a highly interactive website for his urban fashion label Sean John. In the 'runway' section, users are able to click their way through a virtual Sean John fashion show, complete with background music and captions describing each item of clothing, on pictures of authentic Sean John models, from actual fashion shows that have taken place in the past. The user can view both male and female virtual shows, while listening to the latest Puff Daddy single.
Interactivity is an important feature of hip hop fashion, whether the interaction is through a customer purchasing urban fashion from the Internet, or an individual following the latest trends through virtual runways. Interactivity with the public is a necessary requirement in order for urban fashion designers to succeed in the fashion industry. |
|
|
 |
|
|
|
|
|
|
|
Fashion Designer and Hip Hop artist Puff Daddy. |
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
Sample of sketch sent in to Youth Hip Hop website. |
|
|
|
|
|
|
|
|
|
|
Effect of Technology on Hip Hop Fashion |
|
|
|
With the increased use of computer technology as a source of information, hip hop fashion has benefited greatly from the Internet. Through online stores, urban fashion has reached a world wide market, and has made hip hop fashion and clothing available to any individual with a computer, and Internet connection. Before the rise in popularity of the Internet, hip hop fashion was shown to the world mainly through music videos and television. The Internet provides an opportunity for urban fashion designers to broaden their market and profits. Designers such as Puff Daddy, and Jennifer Lopez who sell not only theirclothing, but their music as well, have the opportunity to broadcast both of their products on the same site, to an international community. |
|
|
|
Effect of Hip Hop Fashion on Technology
|
|
|
|
It may seem odd that a form of fashion would have any type of effect on technology. However, hip hop fashion has evolved into a world wide recognized style, and has made an impact on certain technological advancements. Russell Simmons, founder of the popular Phat Farm urban clothing line comments on this advancement: "Technology and fashion are converging, the mobile phone is becoming a fashion accessory, and its bringing people together in ways they never have before." In September of 2002, Russell Simmons teamed up with Motorola Inc. to release the limited edition Motorola i90c mobile phone, with the Phat Farm label and Russell Simmons signature on it. This collaboration shows how the world of hip hop fashion has evolved, and how successful the market is (Phat Farm, 2003). |
|
|
|
 |
|