My_Resume

OBJECTIVE
Secure a high-level communications position where I can successfully develop and execute a comprehensive, high-profile communications plan raising product as well as organizational awareness that results in meeting and/or exceeding corporate marketing objectives.

PROFESSIONAL OVERVIEW
My skill set reflects a talent for learning complex technologies quickly while working with companies such as Applied Materials, MIPS Technologies, Infineon Technologies and 3dfx Interactive. Career achievements include:
    -- Coveted media attention by CNNfn during Comdex/Fall 2000;
    -- Best of Show accolades at Macworld NY 2000 prior to a successful worldwide product launch; and
    -- Securing the keynote address for a company's CEO within the first year of its IPO.

I have effectively sourced and developed compelling marketing collateral such as press releases, PR plans that included key messages, Q&As, product pitches, digital media kits and executive biographies. My accomplishments demonstrate strong leadership and organizational abilities as well as solid interpersonal skills while working with top- to mid-level management. Combine this with a proactive communication skill set and cross-functional team building efforts and the result has been an ability to effectively execute strong media relations programs.

EXPERIENCE
DOCS DU JOUR COMMUNICATIONS, Palo Alto, CA
*   Provide public relations services to CRM clients as needed. Thus far, services have included:
     --Press release writing
     --Clip report compilation

3dfx INTERACTIVE(r) INC., San Jose, CA
*   Managed Comdex/Fall 2000 PR planning & execution
     --Tactical and strategic PR planning that resulted in significant coverage during Comdex/Fall 2000
     --Sourced tough, comprehensive Q&A; composed sound, practical answers; and provided media
        training and coaching to ensure spokespersons parroted key messages
     --Wrote and edited effective media collateral such as media pitches and alerts that resulted in several
        key media briefings and coverage
     --Conceived and supervised dual-platform digital press kits from cradle to grave that reduced
        duplication and shipping costs

*   Managed new Mac product family launch and drove PR program
     --Distributed review products to qualified editors that garnered "Best of Show", Eddy &
        Freakin'Awesome Award accolades
     --Successfully developed and executed detailed launch plans including specific key messages and
        tactics that resulted in key media coverage
     --Wrote and edited effective media collateral such as pitches and media alerts that secured key
        media briefings
     --Sourced sweeping Q&As; composed sound, practical answers; and provided media training and
        coaching to ensure spokespersons parroted key messages
     --Created and developed successful media event and digital press kit during Macworld New York 2000
        that resulted in establishing new and reinforcing current key Mac media relationships
     --Maintained key media relationships that consistently resulted in strategic briefings for new Mac
        product lines

*   Managed Latin America media relations
     --Developed and executed successful Latin America program plan and budgets within tight
       fiscal constraints
     --Established, developed and maintained key media relationships that resulted in positive product
        reviews in consumer electronics pubs such as Sistemas magazine, Uruguay, as well as
        Prensario Multimedia, Argentina
     --Sourced strategic Q&As that addressed emerging market issues ensuring spokespersons' mission
        critical focus

*    Regularly wrote and drove all product releases that secured top tier pub coverage

*    Kept speakers on message, highlighted key messages and filled in gaps during briefings between client
     and analysts, media

*    Effectively managed product analyst relations by directing various internal resources to specific
     requests resulting in synergistic relations between the company and trade analysts

*   Teamed with corporate marketing to bring professional PR support to numerous levels of management
     across various product lines, thus consistently managed multiple projects under pressure, and met
     assigned deadlines to achieve corporate marketing goals and objectives

*   Adjusted existing corporate backgrounder to include the latest milestones, products and key
     corporate strategies

*   Managed all content for new corporate newsletter, 3dfx Illustrated

*   Acted as bridge between corporate marketing executives and local community leaders to endow
    charitable organization with multimedia products for youth outreach program

*   Other duties: Supported company in other major industry trade shows such as
     Game Developer's Conference, E3, WinHEC and Seybold; teamed with PR agency to execute
     worldwide PR plan; acted as broadcast media liaison; and provided limited investor relations support

BRODEUR WORLDWIDE, San Jose, CA
*    Regularly sourced, wrote and placed business-to-business product releases that secured top tier
     publication coverage

*   Wrote effective pitch letters that secured cover stories and side bars to cover stories, contributed
     articles, executive/product manager interviews and product spotlights/roundup opportunities

*   Developed comprehensive trade show list for clients, expanding speaking opportunities on topics that
     included intellectual property, optical storage, flat displays, numerous highly advanced electronic
     technologies and electronic component markets

*   Secured speaking opportunities that brought client exposure with key audiences
     --Secured keynote at IP '99 for newly public company

*   Routinely booked last-minute briefings, regularly surpassing amount anticipated (i.e., Windows CE
     Developers Conference, Comdex, Networld + Interop, Wescon, Embedded Systems Conference, etc.)

*   Kept speakers on message, highlighted key messages and filled in gaps during briefings between client
     and analysts, media

*   Improved client's visibility and coverage with top tier publications, booked tours with EOEM analysts
     and editors

*   Rewrote, edited and placed contributed abstracts and articles for target publications

*   Researched and regularly maintained up-to-date analyst and media contact lists

*   Researched, prepared analyst/editor briefing books and produced press kits

APPLIED MATERIALS, Santa Clara, CA
*   Tenure included two positions starting as Marketing Communications temporary then promoted to
     Product Public Relations department

*   Teamed with Marcom & provided professional PR support to multiple levels of management across
     numerous product divisions

*   Counseled product management on PR opportunities

*   Assembled/distributed product launch kits to worldwide media on overlapping deadlines & multiple
     product lines

*   Edited, proofed and wrote technical press releases; edited and proofed corporate backgrounder

*   Assisted with trade clippings report by adding Internet coverage; and SEMICON/West trade show

*   Responded to international and domestic media requests for product PR information or articles

TECHNICAL SKILLS (PC & Mac)
*   Expert in a wide range of multi-platform business applications including MS Office, (Web) Page
     Builder, Netscape Navigator, Media Map, Filemaker Pro, MS Internet Explorer, Dow Jones Interactive
     news service, Outlook, Lotus Notes

HOBBIES
*   Design and develop personal web pages such as grubbfamily.net, docsdjour.com; gardening, sewing

EDUCATION
*   San Jose State University
     BS Journalism with Honors, Minor: Political Science

ASSOCIATIONS
*    Dow Jones Newspaper Fund Alumna: Lifetime Member
     The Dow Jones Newspaper Editing Internship Program is a nationally
     competitive scholarship and internship for which only the top two percent
     of applicants are selected. The Fund prepares college juniors, seniors and
     graduate students to work for more than 80 newspapers as copy editors. The
     interns attend eight regional Centers for Editing Excellence before
     beginning work with grants from the newspapers that agreed to hire them. As
     with all Fund internship programs, each intern who returns to college in
     the Fall semester receives a $1,000 scholarship. I attended the San Jose
     State University Center for Editing Excellence.