select a cover to learn more:

                     














At The Breakfast Table
August 23, 1930

The image that Rockwell creates with this Post cover is
quite clear. The wife finds herself cut-off and isolated
from her husband, as well as unhappy with her life. The
gaze in her eyes suggests that she is hoping or wishing
for something more. Such desires are similar to those
expressed during the women's movement of the 60's. When
Rockwell created the longing in the wife's face, he struck
the same ideas that women such as Betty Friedan (author of
The Feminine Mystique) would later express in novels
or through demonstrations. 

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Boulevard Haussman
January 1, 1932

Even with the Great Depression, the flapper image had
survived. As Rockwell has shown in this cover, the
dramatic changes in women's style were too strong to
die out with the depression. Those who could afford to
do so maintained the short hair and altered clothing.
The woman Rockwell has painted fits the flapper image
completely. Her hair is bobbed, her skirt falls slightly
below the knee. Flappers were known to smoke, drink, and
be outwardly flirtatious. They wanted to be different.
Even in this image we can see the closeness between the
two characters and the women's possibly flirtatious grasp
on the mans uniform. Rockwell saw these changes of moral
too drastic to leave out of his work.

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The Milkman and the Young Couple
March 9, 1935

In this Post cover, Rockwell set out simply to portray
normal life. It may be assumed that Rockwell knew a day
would come when a milkman would not be needed. Today,
we find our milk sitting comfortably in refrigerators at
the grocery store. Yet when Rockwell painted this cover,
he depicts a time in which people, such as the couple, had
to stop the milkman for their milk. The image also depicts
a distinction between classes. The milkman is forced to
carry a flashlight, working odd hours to receive the busi-
ness of those such as the couple, who are lucky enough to
be able to spend entire nights out without worry.

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The Interview
March 7, 1936

In the mid-thirties, America was captivated by
Hollywood; everyone was interested in the people
it was producing, and everyone was talking about
its success. Hollywood stars were expected to be
full of words of wisdom and thought provoking
viewpoints. The stars were portrayed in such a
wonderful light that Hollywood became the dream
of many aspiring actors and actresses. The United
States would fall in love with the stars of the big
screen in the years to come, and Rockwell painted
this simple cover portraying America's romance
with Hollywood. Hollywood changed the way of life
for many American's for it greatly impacted the
American Dream. This new dream of 'success' often
included fame and fortune through methods such as
Hollywood.

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